The SEMPO Institute is offering instructor led training to compliment their online training course. The cost of the live and online training is $750 per person. I personally like that approach since I learn better in a classroom setting than I do online or self study. Everybody has different learning styles so this is a good way to cover both. It will be interesting to see how this method works. So if you’re in the Boston area on March 28th, give it a go and let me know how it went.
Instructor-led training from SEMPO Institute will be held on March 28th at Bentley College’s Center for Marketing Technology in Waltham, Massachusetts.
Practical Search Marketing is one day of Search Marketing Training that builds on the well-reviewed Insider’s Guide to Search Marketing (formerly Fundamentals of Search Marketing).
Your instructors, Andy Komack and Derek Edmonds, are experienced search professionals who will intertwine theory, real-world examples and hands-on exercises on the following topics:
Search Engines
Keywords
Copywriting
Reporting
Search Advertising
Participants in the day’s training also receive Insider’s Guide to Search Marketing. This online and self-paced course will give you deeper coverage in the topics above and nine additional lessons.
David – thanks for noticing the collaborative course and we (Andy and I) are definitely excited about the opportunity.
It’s definitely geared towards the new user/individual either looking to get into the field of search engine marketing or considering the career/career change.
That being said, our goal is to be able to provide some of our own professional experiences and thoughts (and hands on exercises) as it relates to applying the material found in the course.
Derek, I think it’s a great idea to supplement the online course with professional insights and of course hands on excercises. Best wishes!
I would love to be part of this course but $750 is to expensive. I can see why though, they got good covering topics. Thanks for the heads up.