SEM Scholar

SEM Training & Certification

September 3rd, 2010 at 1:08 am

Search Engine Strategies (SES) Debuts in Hong Kong

Search Engine Strategies Conference & Expo is debuting in Hong Kong September 13-14th. The venue is the Hyatt Regency Tsimshatsui. SES held their first conference in San Francisco in 1999 and now hold search marketing conferences several time a year in places around the globe including Chicago, London, New York, Berlin, Amsterdam, and Toronto. SES held conferences in China in 2005 in Nanjing and 2007 in Xiamen.

Featured speakers from the major search engines include Google’s Avinash Kaushik, Author, Blogger, Analytics Evangelist, Baidu’s Tianfang Feng, Chief Consultant, Search Engine Marketing and Yahoo’s Chi-Chao Chang, VP and GM, Global Search Operations and Marketplaces.

Additional speakers include yours truly David Temple, Global Search Lead, Dell, Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing, Crispin Sheridan, Advisory Board & Sr Director of Search Marketing Strategy, SAP, Allen Qu CEO, Netconcepts China, Brent Payne SEO Director, Tribune, Bill Hunt, SES Advisory Board & President, Back Azimuth Consulting and others.

SES bills itself as “the leading global event series that educates delegates in search and social marketing, putting a special focus on tactics and best practices. SES Events provide instruction from the industry’s top experts, including representatives from the Search Engines themselves.”

August 19th, 2010 at 3:43 pm

History of search engines infograph via Wordstream

Internet Search Engines: History & List of Search Engines..

Infographic byWordStream Internet Marketing

August 12th, 2010 at 5:49 pm

SEMPO offers discounts to search marketing events

The Search Engine Marketing Professional Organization (SEMPO) is offering discounts to the following events. SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. Access the discount codes here.

__________________________________________________________________________________________

OMS 23-City Tour and Virtual Summit – Registration Discount of 20%
August 17 — San Francisco, CA

The Online Marketing Summit 23-City tour and virtual summit are coming to you! Learn from industry experts and thought leaders of Kodak, REI, DuPont, Jack In The Box, Cisco, and Yahoo!. Join your marketing peers as they share ideas, hear from expert practitioners, and learn best practices in social media, search, email, analytics, and more…
________________________________________
SES San Francisco – Registration Discount of 20%
August 16 – 20 — San Francisco, CA

This year, SES is moving to San Francisco. Learn the ins-and-outs of search engine marketing, including website optimization, link building tactics, pay-per-click advertising, and landing page testing. Their expo floor will have 100+ companies to help you grow your business, and will offer networking events and more…
________________________________________
Social Media for Business Bootcamp – Registration Discount of 10%
August 20 – 21 — Mumbai, India

Social media is no longer a buzzword – it has become an integral part of our everyday lives. Given the rate at which social media is spreading today, marketers can no longer ignore this revolutionary medium – both B2C and B2B. If you want to leverage social media marketing for community building, online sales, brand promotion, and B2B lead generation, you will not want to miss this bootcamp…
________________________________________
Integrated Marketing Summit – Registration Discount of 20%
August 24 – 25 — Chicago, IL

The Integrated Marketing Summit (IMS) has invited over 25 speakers from around the U.S. to cover 15 topics, two keynotes, and three next-day hands-on workshops for professionals looking for additional educational and support. IMS is the signature summit for marketing, advertising, and PR professionals in both B2B and B2C markets throughout the U.S. IMS provides actionable insights, expertise, and cutting-edge information in a convenient, affordable one-day educational format. And the best continues, with next-day, hands-on workshops presented by leading practitioners…
________________________________________
Integrated Marketing Communications in a Social Media Age – Registration Discount of 10%
August 30 – 31 — Singapore
September 2 – 3 — Hong Kong

Through a showcase of best practices from and of global brands including HP, InterContinental, KFC, LG, Unilever, Nike, DBS, FairPrice, Volvo, and Bank of Philippines, this two-day conference will equip marketers with strategies and insights to funnel core messages with conviction and consistency. Find out how you can capitalize on social media and integrate it seamlessly with offline channels to engage consumers and combat message dissonance. Grab this opportunity to acquire insights through best practices that will propel your brand up and above the rest…
________________________________________
Social Media for Businesses Bootcamp – Registration Discount of 10%
September 10 – 11 — Delhi, India

Social Media is no longer a buzzword – it has become an integral part of our everyday lives. Given the rate at which social media is spreading, marketers can not ignore this revolutionary medium, both for B2C and B2B. If you want to leverage social media marketing for community building, online sales, brand promotion, and B2B lead generation you may not want to miss this bootcamp…
________________________________________
SES Hong Kong – Registration Discount of 20%September 13 – 14 — Hong Kong, China

SES brings its world renowned learning experience and thought leaders in the search engine marketing field to Hong Kong. Organized and programmed by the SES Advisory Board and SearchEngineWatch.com, the program will be packed with sessions covering PPC management, keyword search, SEO, social media, local, mobile, link building, duplicate content, and much more…
________________________________________
PPC Summit: Search & Social Media Success – Registration Discount of 10% – Additional Early Bird Discount of 25% Before August 31
September 21 – 22 — Los Angeles, CA

Are you struggling to generate qualified leads using search marketing and social media? Attend PPC Summit Presents: Search & Social Media Success where the top minds in search engine marketing and social media will gather to teach best practices, lessons learned, and case studies that outline “The Top Strategies to Improve Your Search & Social Media Marketing Results.” Leading industry experts will offer profit-boosting solutions for social media: Twitter, LinkedIn, Facebook; search engine optimization, search marketing: Google AdWords, Microsoft AdCenter, Yahoo Search; quality score; keyword targeting, landing page optimization, and much more…
________________________________________
Social Search Optimization Bootcamp – Registration Discount of 10%
September 24 – 25 — Delhi, India

Social search optimization is the name of the game. Over the last decade, typical SEO techniques have become commoditized and are today highly competitive. With the convergence of social media (along with real time and local search) with SEO, once again there is an opportunity to sustainably grow one’s business using social search optimization. Whether you are interested in promoting your brand or generating online leads and sales, social search optimization can be your answer…
________________________________________
Go Back to School with SEMPO Atlanta at Emory University Free for SEMPO Members
October 1 — Atlanta, GA

SEMPO Atlanta is hosting its first half-day educational event, featuring a line up of nationally known industry experts across a variety of advanced SEM topics: Dave Szetela (Clix Marketing), Stephan Spencer (Covario), Matt Bailey (Site Logic), and Adam Proehl (Nordic Click Interactive). Each speaker’s topic presentation will be followed by Q&A during session breakouts on advanced PPC, SEO, analytics, and social media. A networking breakfast and lunch will be provided…
________________________________________
Search Marketing Expo – SMX East – Registration Discount of 20%
October 4 – 6 — New York, NY

SMX East covers all of the search engine marketing topics: SEO, paid search advertising, analytics, local, mobile, and much more. You’ll find programming to match your needs, whether you are a beginner or SEM expert, work at (or with) an agency, or manage search marketing in-house…
________________________________________
International Search Summit – Registration Discount of 20%
October 28, 2010 — London, England

The International Search Summit is an event dedicated to international and multilingual search marketing. Now in its third year, the event focuses on the issues and challenges facing search marketers targeting a global audience. Delegates will hear from some of the leading experts in international search and social media…

July 21st, 2010 at 12:30 am

International Search Summit October in Seattle

The International Search Summit will hold the first US conference on 6th October at the Bell Harbor Conference Center in Seattle. It will be held in conjunction with the Localization World conference. The International Search Summit is hosted by WebCertain, a multilingual search marketing agency. The first summit was held in 2008 and now takes place bi-annually in London, as well as in other global locations. The Summit focuses on international and multilingual search, social media marketing and also covers a wide range of SEO, PPC and Social Media topics.

Speakers include leading global thought-leaders as well as major global brands who provide insights and advice for organisations developing and managing an international online presence.

Some of the confirmed speakers are;

July 6th, 2010 at 1:06 pm

SEOmoz PRO training series August 30-31

SEOmoz announced their PRO training series will be held August 30 – 31 in Seattle, Washington at the Westin Hotel. There is also an optional ½ day tools training on September 1. The cost is $1,149 for general attendees and $649 for PRO members. There is an additional cost of $125 for the optional tools training.

Speakers include Rand Fishkin, SEOmoz

  • David Mihm, GetListed.org
  • Dan Zarrella, Hubspot
  • Will Critchlow, Distilled
  • Jen Sable Lopez, SEOmoz
  • Laura Lippay, NinebyBlue
  • Ben Hendrickson, SEOmoz
  • Lindsay Wassell, Keyphraseology and SEOmoz
  • Ian Lurie, Portent Interactive
  • Wil Reynolds, SEER Interactive
  • Rob Ousbey, Distilled
  • Joanna Lord, SEOmoz
  • Marshall Simmonds, Define Search Strategies
  • Tom Critchlow, Distilled
  • Tim Ash, Sitetuners

    Plus after a long day of learning ninja SEO practices, you get to network and hang out with the small group of attendees and speakers. We specifically limit the number of spaces to 310 so that our attendees can get the opportunity to network easily. Really, who doesn’t love a good party when you don’t have to drive home at night. :)

    Don’t delay! Sign up right away; you wouldn’t want to miss out. Plus the half day tools training is limited to 65 people. So, you better get on it.

    Live across the pond, and can’t make it to the Seattle seminar? You’re in luck! Once again we’ll hold a second event in London on October 25th and 26th. Sign up here to receive details as they become available.

    We look forward to seeing you!

    <

  • June 26th, 2010 at 4:54 pm

    New Search Conference BlueGlass LA

    There’s a new kid on the search engine, social media conferences block and it’s BlueGlass LA. But don’t let the new kid tag put you off. The principals have been involved in conferences for many years including hosting the annual Search and Social Spring Summit. “BlueGlass LA 2010 is an online marketing conference featuring the top social media, search marketing & business experts in the industry today. It has been designed to give you the best in topics, trends, strategies and networking possibilities”.

    This is the first of what I imagine will be many conferences hosted by the newly formed BlueGlass created when four of the premier consultancies and software companies, 10e20, Search & Social, Brent Csutoras Inc., and Second Step Search, merged into one entity. The first conference will be held July 19 – 20, 2010 at the Marian Del Ray Marriott Hotel. The cost is $525 for the two day conference but there is an early bird price until June 10: $495. Includes admission to both days of the conference, all speaker sessions, hyper-networking opportunities with speakers and attendees, three meals/day (breakfast, lunch & dinner), cash bar and two nights of evening entertainment.

    “We have gone around and handpicked the best lineup of speakers that you won’t find at any other Internet Marketing conference. Not only have we done that, but, because we have limited it to the best of the best, we have panels with a MAX of 3 people and sometimes even 2. You won’t have to worry about speakers rushing through a 10 minute deck or anything, they’ll bring you in-depth discussions, with ample amounts of time for audience Q&A. Not only do we have Internet Marketers with success in SEO, Social Media Marketing, SEM, etc., we have brought in a lineup of extremely successful startup entrepreneurs that will talk you through Entrepreneurship, raising capital, marketing metrics, distribution, and buying/selling companies’.

    May 15th, 2010 at 5:23 pm

    Search Engine Strategies San Francisco August 16 – 20

    Search Engine Strategies (SES) is now in its 12th year and will be holding SES in San Francisco at the Moscone Center, August 16 – 20, 2010. This conference was previously held in San Jose but has moved back to San Francisco where it was originally held. The conference is August 17 – 19 with partnered training happening on August 16th and SEM training on August 20th

    Partnered training is provided by Bruce Clay of Bruce Clay, Inc. The Bruce Clay SEO Training offers a specific and clear view of the techniques required to beat your competition in the war for search results supremacy for your properly selected and targeted keywords.

    SEM Training includes;
    Search Analytics Training & Workshop, Matthew Bailey, SES Advisory Board & President, Site Logic Marketing and Ben Bailey, Head Analyst, SiteLogic

    How to Architect a Search-Engine Friendly Website, from Shari Thurow, Founder & SEO Director, Omni Marketing Interactive

    Advanced Keyword Research, Ron Jones, President/CEO, Symetri Internet Marketing

    Since 1999 Search Engine Strategies (SES) has been the leading international conference series for webmasters, digital agencies, online marketers and corporate decision makers. Over the years SES has guided search marketers of all skill levels through the fast changing and complex world of search — the single fastest growing marketing sector.

    The SES series operates under a variety of formats around the world, from large-scale multi-tracked conferences and exhibitions to more intimate forum style events and in-depth training courses drilling into the detail on specific topics — but each event shares one thing in common:

    An absolute commitment to deliver the very finest speakers, the latest market intelligence and clear, actionable tips and tactics that delegates can apply the moment they get back to the office. By attending an SES event, you give yourself a competitive advantage over your fellow marketers that can transform both your business and your career.

    April 26th, 2010 at 5:18 pm

    SEMpdx Social Networking Rooftop Party 2010

    SEMpdx Social Networking Rooftop Party 2010
    Location: On the roof of Hotel deLuxe
    729 SW 15th Ave, Portland, OR
    Date:Tuesday, August 10, 2010
    Time: 5:30 p.m. to 9:00 p.m.
    Cost: $12

    Attention online gurus, tech geeks, social media rock stars and search engine marketers! Join us Tuesday, August 10th for a fabulous evening of drinks, hors d’oeuvres and networking on the roof of Hotel deLuxe in downtown Portland. Our friends from the following organizations will be attending as well:

    April 21st, 2010 at 8:41 pm

    Market Motive PPC Scholarship Contest Winner

    One of the things I love about the search marketing community is when we reach out and use the power of search for good. All too often we in the search community jump on the trolling, bashing, clashing, name calling, negative attitude sheeple bandwagon and lose our better selves. It seems that our need to go negative makes us loose sight of what really matters in life.

    But this isn’t the case with many in the community even though that is the perception. Some of those that are examples of using search for good are; Seobook.org The Nonprofit’s Guide to SEM, SEO Refugee’s charity link meme, Search Engine College free charity site courses, GrayWolf’s v7ndotcom Elursrebmem St. Jude’s fundraiser and Jennifer Laycock at Search Engine Guide leveraging the carcrahser.com seo contest as a milk bank fundraiser.

    In the most recent search for good projectDeric Loh, APAC Regional Search Marketing Manager at Soho Square in Singapore has won the $3,500 Market Motive PPC Scholarship with his paid search marketing plan for a non-profit agency. Market Motive is allowing each of their faculty members to give away one scholarship to its certification courses for the upcoming semester. Market Motive offers web-based internet marketing training and certification programs from bestselling authors and established industry professionals through videos, webinars, conference calls, and 24×7 Q&A.

    The non-profit agency Deric chose was Smile Train which helps children with unrepaired cleft lips and palates. Smile Train’s mission is to provide free cleft surgery for millions of poor children in developing countries and to provide free cleft-related training for doctors and medical professionals. Deric said he chose Smile Train because, “I wanted to help these young kids who are unfortunate. I learned about Smile Train by reading Avinash Kaushik’s blog and his work in helping that organization.”

    At Soho Square Deric manages the search marketing, paid and organic, for clients across Asia Pacific. Deric said “I first got started in search engine marketing developing websites and wanted to have my sites found in the search engines. I tested a lot of tactics, even ‘black hat’ tactics, which can get a site banned. I actually reported one of my sites to see how long it would take Google to ban it.” Deric added, “ Now I only use white hat tactics”.

    Deric said he liked search marketing because of the constant changes in the industry. “I was thrilled to learn I had won this competition and am excited about learning from the world class faculty at Market Motive.”

    January 21st, 2010 at 9:05 pm

    Search marketing events in early 2010

    Search Congress – Search Mar­ket­ing events start the 2010 year in Spain. Search Conference Bil­bao will offer 9 pro­fes­sion­als work­shops, 8 con­fer­ences and 2 days of learn­ing and net­work­ing. January 28 – 29

    Online Marketing Summit – Online Marketing Summit (OMS) enables attendees to collaborate, network and learn how to execute on the best practices in Online Marketing with no exhibit floor or vendor sales pitch distractions. Join your mar­ket­ing peers as they share ideas, hear from expert prac­ti­tion­ers and learn best prac­tices in the areas of social media, search, email, ana­lyt­ics and more -– in a com­pletely vendor-free environment. February 22 – 25

    Think Tank Live – Think Tank is a col­lec­tive group of inte­grated mar­ket­ing pro­fes­sion­als from Chicago and Mil­wau­kee. Each of the pre­sen­ters rep­re­sents a dif­fer­ent area in the world of Inter­net mar­ket­ing: SEO, SEM, brand­ing, web devel­op­ment, ana­lyt­ics, blog­ging and social media. February 23rd

    SMX West – SMX West fea­tures three days of ses­sions, keynotes and access to the lead­ing ven­dors in search mar­ket­ing. Ses­sions will focus on SEO, PPC, social media, local & mobile search and more. March 2 – 4

    SearchFest – SEMpdx’s Search­Fest Searchfest sessions present present multiple informative learning tracks, workshops, and panels designed to provide direct insight into the most up-to-date strategies and technological advancements in online search marketing.
    SearchFest is open to all individuals interested in learning the latest advancements in enhancing search engine performance to deliver more visitors and customers to your website. March 9

    SES New York – Since 1999 Search Engine Strategies (SES) has been the leading international conference series for webmasters, digital agencies, online marketers and corporate decision makers. Over the years SES has guided search marketers of all skill levels through the fast changing and complex world of search — the single fastest growing marketing sector. SES NY will be packed with 70+ sessions, multiple keynotes, 100+ exhibitors, networking events and parties. March 22- 26

    December 26th, 2009 at 7:28 pm

    Bruce Clay seo training Down Under March 10 – 12

    Bruce Clay Australia will hold seo training March 10 until March 12th at the Observatory Hotel, Millers Point, NSW for $2,950 or an early bird discount for $2,550. The fees include the three day training course, meals and refreshments, two detailed course manuals, access to the SEOToolset®, Dynamic Site Mapping™, PathStats™ and LinkMaps™ tools for twelve months (valued at over A$3,500 in subscriptions alone), a graduation certificate, an SEOToolset® graduate shirt and eligibility to take the advanced certification exam.

    Bruce Clay 3 Day SEO (Search Engine Optimisation) Training Course is on again in March 2010 in Sydney. If you are involved with the web or online marketing, this is a great course to attend. As you know I am a part of Bruce Clay in Australia and have attended this several times both here and in the US.

    http://events.linkedin.com/Bruce-Clay-3-Day-SEO-Training-Course/pub/191090

    Bruce Clay 3 Day SEO Training Course
    Wed, Mar 10 to Fri, Mar 12
    Observatory Hotel, Millers Point, NSW, AU
    Bruce Clay SEO Training is 1 of the leading SEO courses available globally.

    Developed in the US and run monthly in California and New York as well as around the world. 3 day training is only run 6 monthly in Australia so do not miss the opportunity.

    Also includes access to the SEOToolset for up to 7 domains and 12 months.

    November 17th, 2009 at 2:15 am

    1 Year SEOmoz PRO and SES Chicago is free

    Just got this email and it sounds like a great deal to me from SEOmoz. Wish I was there to take advantage of it. The best part is if you already have a ticket to SES Chicago being held December 7 – 11, 2009 “The folks at SES will let you exchange your Chicago pass for any SES conference in 2010!”

    If you were to buy them separately it would cost nearly $3,000 but you can get both for just $799!

    Plus, you’ll be among the first to try an amazing new project set to launch later this year. We can’t reveal too much about it, but we can safely say it will completely change the way you perform SEO (No, we’re not exaggerating. And yes, keeping it a secret is killing us).

    More than 5,000 of the world’s top search marketers regard SEOmoz PRO as a must-have for achieving top search results. Don’t get left behind. Join SEOmoz now, and take advantage of this amazing offer while it’s still available.

    November 16th, 2009 at 12:49 am

    What ever happened to SEO Refugee and other blogs?

    blogsI was going through my blog log recently and reviewing the blogs I have in my community to clean it up and clear out the blogs that aren’t relevant or current. If someone hasn’t posted to their blog in 90 days, well then there’s no reason to go back. Since I don’t time to read as many blogs as I used to, I wanted to get rid of some, well really get rid of many. The most surprising thing though was the blogs I used to like a lot that aren’t current. Maybe I’ve been out of the US too long and just don’t know what’s going on but, what ever happened to these blogs?

    Neil Patel – Pronet Advertising – Last post July 19, 2009

    Jeremy Luebke – Xuru Blog - Last post June 9, 2009

    Solo Seo – SEO for All – Last post March 13, 2009

    Divya Uttam – Blogging to Fame – Last post July 21, 2009

    Chris Sandberg – Chris Sandberg Blog Last post July 3, 2009 ‘I got bit by an ostrich’ (maybe that’s a clue)

    Igor Mordikovich – Bizmord – Last post June 18, 2008

    Elizabeth Able – Able Reach – Last post June 22, 2009

    Todd Friesen – Oilman’s Blog – Last post July 16, 2009

    Shana Albert – Social Desire – Last post April 14, 2009

    Ben Cook – SEO Refugee – Last post December 9, 2008

    Carolyn Shelby – Cshel – Last post June 9, 2009

    Simon Heseltine – Search Engine Tigers – Last post January 4, 2009

    I’ll stop there for now. Any ideas what ever happened to these blogs?

    November 14th, 2009 at 3:59 am

    Pubcon 2009 coverage wrap up across the interweb

    I didn’t make Pubcon 2009 this year and if you didn’t either here are just a few of the blogs and websites that covered enough to make you think you were there. Of course you can’t recreate the party atmosphere but you can read and get jealous.

    Pubcon 2009 Coverage
    Lisa Barone of Outspoken Media covers much of Pubcon 2009 on their blog. My favorite was her post on In-House SEO. “Chris is wearing his The Lisa shirt and it’s super sexy.” I have a The Lisa shirt and have worn it but never had her say I was super sexy. Damn you Chris Hooley.

    Rebecca Kelley of 10e20 covered a few sessions at Pubcon including PR and Brand Management. Perhaps she was too busy practicing her dance moves to cover too many sessions.

    Barry Schwartz and Search Engine Roundtable has been covering Pubcon for 6 years and has posts on 40 sessions at Pubcon 2009. The standout for me is the The Top 50 Best Website Ideas We’ve Ever Seen.

    Rand Fishkin at SEOmoz blogs about “New & Interesting Insights Into Google Rankings & Spam from Pubcon”. Rand gives a shout out to Barry Schwartz, “The session was well covered on Twitter, and in live form by Barry Schwartz at SERoundtable.”

    Lee Odden and TopRank don’t have near their usual coverage but Adam Singer weighs in with excellent rundown on PubCon 2009: How Major Vegas Hotels Are Using Social Media.”


    Vertical Measures
    covers all three days of Pubcon 2009 on their blog. Nice summary of SEO at Pubcon with their article Pubcon 2009 Top 50 SEO Tips So Far

    NVI Solutions covers some of the sessions on their blog including Social Media & Press Relations.

    Not full Pubcon coverage but a nice post from Managing Greatness called Best of Pubcon 2009

    October 5th, 2009 at 8:47 pm

    SEO training down under from Bruce Clay Australia

    Bruce Clay Australia will be delivering three, 1 day SEO training courses by Jeremy Bolt starting October 14th in Brisbane, Melbourne and Sydney. You can register here.

    Bruce Clay Australia delivers a 1 day search engine optimisation (SEO) training course covering SEO principles and our SEO approach, strategies and methodologies. The training course is presented by Jeremy Bolt, a Director of Bruce Clay Australia .

    The Bruce Clay 1 day SEO training course will show you how to improve the rankings of your website in search engines and increase highly converting traffic to your website. The course covers SEO fundamentals through to complex concepts and methodologies. We have condensed our acclaimed 3 day SEOToolSet® SEO Training course into a 1 day class focused on white hat SEO methodology and strategy that incorporates the latest search engine developments and guidelines.

    The training is based on over 10 years of search engine research and successful SEO projects for clients. In addition to already proven material, the 2009 course includes new information on emerging SEO trends and strategies. The 1 day course the same as the course that was rolled out and tried and tested in the United States in 2008.

    14th October 2009 – Brisbane – Novotel Brisbane, 200 Creek St, Brisbane

    20th October 2009 – Melbourne – Stamford Plaza, 111 Little Collins St, Melbourne

    29th October 2009 – Sydney – Menzies Hotel, 14 Carrington St, Sydney