One of the things I love about the search marketing community is when we reach out and use the power of search for good. All too often we in the search community jump on the trolling, bashing, clashing, name calling, negative attitude sheeple bandwagon and lose our better selves. It seems that our need to [...]

The SEMPO Asia Tour will be coming to Singapore on June 9th and then on to China and India. We’re excited to have them here in Singapore as we grow the SEMPO membership and educate the market on search marketing in general. We’ll be participating in ad:tech Singapore with a booth and then a meeting [...]

Congratulations to Motoko Hunt who has received the inaugural Presidents Award from the Search Engine Marketing Professionals Organization (SEMPO). She is the chair of SEMPO Asia and has been the co-chair of SEMPO Japan since 2005. Motoko is Founder and President of AJPR, a Japanese search marketing firm. Before establishing AJPR in 1998, she was [...]

SEMPO Institute, the online sem training program, was launched a year ago by the Search Engine Marketing Professional Organization (SEMPO). They now have had 350 enrollees of their search engine marketing training courses, Fundamentals of Search Marketing, Advanced SEO and Advanced Search Advertising. Enrollment during November reached peak levels as a broad spectrum of agency, [...]

My recent article submitted to Marketing Pilgrim’s SEM Scholarship contest was about sem seo certification and training. Here’s a snippet; Finally, why aren’t the sem seo associations like SEMPO, SMA-NA, SMA-UK, SMA-EU and others taking a stand on sem seo certification or training? Maybe they should develop their own certification or training programs. Rumor has [...]

I blogged about a few search engine marketing certification programs earlier and grabbed some info from their respective web pages. I thought it would be a good idea to get a closer look at of some of those and ask a few questions that might not be answered on the website and okay, some that were answered. SEM SEO certification and training closeup [...]