SEM Training & Certification

Search Marketing Expo (SMX) Singapore II – July 2-3

David Temple — Sun, 21 Jun 2009 02:54:11 +0000

SMX Search Marketing Expo & Conference – Singapore 2009 is coming to Singapore for the second time and it looks to be another great conference. Just look at the speaker’s list. Besides yours truly, who’ll be speaking about Social Media in Asia, there’s the following.

Vivek Bhargava, CEO – Communicate2
Chewy Cheong, Head of Search – Microsoft South East Asia
Warren Duff, CEO – ineedhits.com
Mona Elesseily, Director of Marketing Strategy – Page Zero Media

Wayne Eo, Managing Director – Optimal Online Marketing
Cindy Krum, Founder – Rank-Mobile
Jeff Ferguson, Senior Director, Online Marketing – Local.com
Robbie Hills, CEO – GroupM Search Asia
Michael Motherwell, SEO Rainmaker – MMIT

Gillian Muessig, President – SEOmoz.com
Lucas Ng, Director of Online Marketing, Classifieds – Fairfax Digital
Leonard Tan, Managing Director – PurpleClick
David Temple, Regional Head of Search – Neo@Ogilvy
Dennis Yu, Chief Executive Officer – BlitzLocal

And don’t forget the SMX After Dark Party!

SEMPO Asia Tour – Singapore, China, India June 9-12

David Temple — Mon, 25 May 2009 07:08:10 +0000

The SEMPO Asia Tour will be coming to Singapore on June 9th and then on to China and India. We’re excited to have them here in Singapore as we grow the SEMPO membership and educate the market on search marketing in general. We’ll be participating in ad:tech Singapore with a booth and then a meeting at 5:40 pm on June 9th to be followed by a network session. If your going to ad:tech then we’d love to see you at our event and meet Bill Hunt, Motoko Hunt, Jeff Pruitt, Paula Hunter and of course me, David Temple.

Here are other Singapore SEMPO members;

Mr. Wayne Eo
Managing Director & Chief Internet Strategist
OOm Pte Ltd
Optimal Online Marketing

Mr. Adrian Tan
Director
clickTRUE Pte Ltd

Mr. Rif Chia
Director & Principal Consultant
Easy Business Needs

Mr. Shi Heng Cheong
Director
Finggle Pte Ltd

Mr. Jason Chew
Project Manager/Consultant
JasonChew.Net

Mr. Manoj Aravindakshan
Director
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Mr. Leonard Tan
Search Marketing Director
PurpleClick Media Pte Ltd

Tour Provides Opportunity for SEMPO to Learn about the Local Market and Promote
the Search Industry in Asia SINGAPORE–(Business Wire)–

The Search Engine Marketing Professional Organization (SEMPO), www.sempo.org,
today announced that it will hold a series of events in connection with ad:tech
Singapore, June 9. Singapore is the first stop on a three-city Asian tour that
SEMPO is undertaking to foster the awareness of search engine marketing and
connect professionals in the region with Western markets. It will also provide a
rare occasion for search industry executives to network with local search engine
company representatives. Other stops include Beijing on June 12 and Mumbai on
June 15.

With the goal of creating a better understanding of search and its role in
marketing, the SEMPO delegation, which consists of Jeffrey Pruitt, SEMPO
Chairperson, Bill Hunt, SEMPO Board of Director. Motoko Hunt, Chairperson of
SEMPO Asia, and Paula Hunter, Director of Operations for SEMPO, will host a
number of evens. For more information about SEMPO’s Asia tour, visit
http://www.sempo.org/public_groups/asia/sempo_asia_tour/

SEMPO events in Singapore, all being held at the Suntec City International
Convention Centre, include:

* Seminar with presentations by representatives of search engine companies,
SEMPO and other organizations involved in the state of search, SEO, SEM and
social media
* Press conference
* ad:tech networking party with SEMPO representatives, delegates and sponsors

“Although SEMPO has had an active Asia Committee for some time, this is our
first official SEMPO Asia tour to spread awareness of SEMPO as a global
organization,” says Jeffrey Pruitt, SEMPO chairperson and the leader of the
SEMPO delegation. “We’re looking forward to networking with Singapore’s SEM and
SEO industry leaders and meeting the local media.”

For details about SEMPO’s Asia tour, visit
http://www.sempo.org/public_groups/asia/sempo_asia_tour/ or send an email to:
Asia-tour@SEMPO.org.

About the Search Engine Marketing Professional Organization (SEMPO)

SEMPO is a global non-profit organization serving the search engine marketing
industry and marketing professionals engaged in it. Its purpose is to provide a
foundation for industry growth through building stronger relationships,
fostering awareness, providing education, promoting the industry, generating
research, and creating a better understanding of search and its role in
marketing.

Representing thousands in over 30 countries, SEMPO has more than 850 members. It
represents the common interests of companies and consultants worldwide and
provides them with a voice in the marketplace. SEMPO’s education and outreach
initiatives are funded in part by Microsoft, Yahoo!, Google, Superpages.com, ABC
Search, SMX and Search Engine Strategies. For more information, or to join the
organization, please visit http://www.SEMPO.org.

SEMPO
Jamie O’Donnell, + 415 606 5914
pr@sempo.org

Copyright Business Wire 2009

Carolyn Shelby – CSHEL to keynote ‘Look At Me’

David Temple — Wed, 13 May 2009 06:36:00 +0000

Well look at you Carolyn Shelby. I remember when you couldn’t even spell SEO (LOL) and now you’re keynoting an online marketing event, the Market Saint Louis “Look at Me” Seminar on Thursday, June 11th. Actually Carolyn has been professionally building websites and helping businesses and not-for-profit organizations integrate their offline and online marketing since early 1995, so she’s no overnight sensation but she certainly is a sensation in the online marketing world.

She is co-host of the SEO 101 podcast, which can be heard weekly on BlogTalkRadio. She is is the Director of Operations at Search and Social (the same people that do IM Broadcast and shows like IM Spring Break).Carolyn also runs a number of websites and blogs, including Lafayette Online, the city guide for Lafayette and West Lafayette, Indiana. And if that’s not enough, she is a Conference Reporter for Search Engine Roundtable and writes for her personal blog, cshel.commach zehnder modulator.You’ve certainly come a long way, speaking at industry events and now keynoting one yourself. And it’s not just because you’re another pretty face. You’ve really proven yourself in this industry and worked hard at sharing your knowledge.

So if you want to hear Carolyn share her knowledge and learn more about online marketing, then sign up now for the ‘Look At Me’ seminar. (Don’t you just love that name?)

Title: Look At Me Seminar – Market Saint Louis
Location: Glendale, Missouri
Link out: Click here
Description: The “Look at Me” seminar will help you understand the power of online marketing, and how it will boost your bottom line significantly. This event is tailored entirely for business owners in the Saint Louis area that want to get in front of online customers, but don’t know how.
Start Time: 9:00
Date: 2009-06-11
End Time: 18:00

Social Media Smarts in New York City June 4th

David Temple — Sun, 10 May 2009 02:50:33 +0000

Social Media Smarts is an introduction to the social web, tools and strategies put on by the Direct Marketing Association (DMA). The seminar will be held June 4, 2009 at MicroTek New York City. Leading this seminar is led by Lee Odden of Top Rank Online Marketing and blogger extraordinaire at Online Marketing Blog. The cost is $1,399 for DMA members and $1,699 for non members.

Listed below are some of the topics that will be covered at this two- day seminar:

* Introduction to Social Media
* Marketing Socially: Creating and Promoting Blog Content
* Social ROI: Measuring Blogs and the Social Web
* Step Up to Social Networking
* Videos and Podcasts and Images Oh My!
* Social Roundup: Microblogging, Social Bookmarking and wikis

Lee Odden CEO of TopRank Online Marketing (toprankmarketing.com)

Lee Odden is an industry leader in strategic internet marketing consulting, training and implementation services. A veteran internet marketer, Odden is one of 25 online marketing experts featured in the book, “Online Marketing Heroes” published by Wiley and has been cited for his search marketing expertise by The Economist, U.S. News and numerous search marketing industry publications.

Odden’s Online Marketing Blog (toprankblog.com) ranks in the top 40 out of 100 million blogs tracked by Technorati and is listed as one of the top 15 marketing blogs on the web by Advertising Age.

Lee regularly presents at: DMA, PRSA, Search Engine Strategies, WebmasterWorld Pubcon and the Media Relations Summit on topics of expertise including: search engine optimization, social media marketing and online public relations.

Online & search marketing events with SEMPO discounts

David Temple — Mon, 04 May 2009 03:00:28 +0000

If you didn’t get the memo or haven’t seen this online then here are upcoming search marketing or online events that offer a SEMPO discount.

Online Marketing Summit Whistle Stop Tour – Registration Discount of 20%
May 5 – July 2 — Sixteen Different Locations
This educational event is coming to your neighborhood with its 16-city Whistle Stop Tour. Join your marketing peers as they share ideas, hear from expert practitioners, and learn best practices in the areas of: social media, search, Email, analytics, behavioral targeting, and website strategy…

The Internet Marketing Conference – Registration Discount of $100
May 12 — San Francisco, CA
This event will focus on formative trends in internet marketing, covering social advertising, behavioral advertising (including a panel on understanding profiles, retargeting, and remessaging techniques), and the evolving ecosystem of new technologies entering the ad market…

Winning Media Strategies 2009 – Registration Discount of $200
May 20-22 — Washington, DC
A key question facing media companies is how they can best organize and utilize corporate assets to reduce risk, meet often aggressive EBITDA goals and still position themselves for long-term success in a capital-intensive technology-driven business…

SMX Advanced – Registration Discount of 10%
June 2 -3 — Seattle, WA
SMX Advanced is designed for experienced SEMs to exchange ideas, influence the industry, and build their networks. Fast paced, Q&A-packed, frequently controversial, and always informative…

Search Engine Strategies Toronto – Registration Discount of 20%
June 8 – 10 — Toronto
SES Toronto is returning with a program designed to appeal to intermediate and seasoned marketers looking to advance their SEM and SEO skills. This year’s line-up features the new “Geek Track” sessions, which take the conversations to the next level on advanced topics, the year’s biggest trends, and the future of search…

ad:tech Singapore – Registration Discount of 25%
June 9 – 10 — Singapore
Ad:tech brings together brand advertisers, traditional and interactive agencies, portals, on-line publishers, and technology providers. With the continued growth in technology and use of digital media, ad:tech offers an opportunity to discover new practices and technologies, and to learn how many of the great names have utilized the net, built brand recognition, and immersed themselves in digital technologies…

SEMPO Asia Tour will make its stop here and have a session on June 9 at 5:40 pm with cocktail reception to follow.

Luxury Interactive 2009 – Registration Discount of $300
June 17-18, 2009 — Bridgewaters, NY
At this business-to-business conference you can attend specific sessions that speak directly to your needs in today’s economy as a luxury brand. Identify how and why your customers shop, and how to not only save money reaching them, but get them to spend more money, and stay loyal…

eTail Baltimore – Registration Discount of 15%
August 3 – 6 — Baltimore, MD
The event for senior marketing and ecommerce executives delivers immeasurable value and measurable results. Retail executives gather for four days of networking and the opportunity to preview the latest technology solutions…

Search Engine Strategies San Jose – Registration Discount of 20%
August 11 – 14 — San Jose, CA
Book Prior to May 8th and Save $600 Off the Regular Registration Rate
This year’s line-up will feature the new “Geek Track” sessions, which take the conversations to the next level on advanced topics, the year’s biggest trends, and the future of search. SES San Jose will be packed with over 70 sessions…

Motoko Hunt wins 1st SEMPO Presidents Award

David Temple — Sat, 18 Apr 2009 02:40:01 +0000

Congratulations to Motoko Hunt who has received the inaugural Presidents Award from the Search Engine Marketing Professionals Organization (SEMPO). She is the chair of SEMPO Asia and has been the co-chair of SEMPO Japan since 2005. Motoko is Founder and President of AJPR, a Japanese search marketing firm. Before establishing AJPR in 1998, she was localizing and creating Japanese websites for US and European companies.

Motoko has her own blog and is an editor at Multilingual-Search.com. She speaks around the globe at industry events such as Search Marketing Expo (SMX), Search Engine Strategies (SES), Internet Conference, Net Marketing Forum and others. She is also a co-chair/co-host of the Search Engine Strategies Tokyo Forum.

Motoko has worked tirelessly to promote SEMPO in Asia and will be part of the SEMPO Asia Tour in June. The SEMPO Asia tour will visit Beijing, Singapore and Mumbai. The purpose of the tour is to “Increase the awareness of the search engine marketing in Asia, and to increase the visibility of SEMPO in the region as a non-profit and worldwide Search Professional organization through the sessions and press conference in each location.”

In her interview with Li Evans of Search Marketing Gurus for the Women of Internet Marketing series she responded to a questions about her accomplishments by saying “Hmmmmm, I haven’t received any awards or anything.” Well now you can add that to all your other accomplishments Motoko. Hats off to a classy, gracious and all around fun person, Motoko Hunt!

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IM Charity Party – March 23 – SES NY

David Temple — Sat, 21 Mar 2009 12:49:28 +0000

It’s really great when a group of people get together to do good. All too often the seo industry is lumped together as snake oil salesmen, scam artists, etc. I personally don’t know anyone in that class and know that we as an industry don’t like anyone that brings attention to us by their unethical behavior. So it did does my heart good to tell you about the IM Charity Parties that are being held at many of the search marketing events. I’ve only been to one and it was a blast!

The first IM Charity Party was held at SES New York 2007 with major support from the Best of the Web gang, a great group of people. The event raised over $5,100 and awareness for the Ronald McDonald House Charities. Since then there have been several other events and they have raised over $100,000 for charities. Here’s what you can do to help.

IM Charity Party at SES NY

Who: All Internet Marketers are invited
What: $50 Charity Donation For Open Bar Party
Where: Heartland Brewery in Union Square, New York, NY
When: Monday March 23, 2009 from 8pm-12am
Why: Because this is the hottest networking party for internet marketers. It is being held at Heartland Brewery, NYC’s very own microbrewey which has won many awards for their craft beers. Most of the conference speakers and top internet marketers will be there. Did we mention that all raised money is going to charity! Go ahead make business connections, have fun and help save the life of someone with cancer.

Suggested Donation: $50/person Buy party tickets online!

The Dave’s of SEO

David Temple — Sun, 15 Mar 2009 12:16:46 +0000

At the last conference I attended in the US, SES San Jose, I was standing in a group of about seven people and four of them were named Dave. Okay they probably were really Davids but all of us named David are often referred to as Dave. Personally when asked whether I prefer Dave or David, my response is typically ‘David”. In truth I really don’t care that much but since I’ve always said David that’s what comes out.

Anyway I thought since there were so many of us in search I’d list a few here. This is by no means an exhaustive list and if I leave off a Dave, please let me know. So, in no particular order, here are the Dave’s and David’s of SEO.

Dave Snyder – Snydey Sense – Search & Social -IM Broadcast – Ex teacher, bass guitarist and published poet, Dave is one of the friendliest seo’s out there. At first glance he looks like a hard core tattooed biker but once you engage him, you quickly realize he is caring and down to earth. I first met Dave at SES San Jose and not only asked about his tattoos but took pictures of them for a post I did called Who’s Tat is Dat? I recently read on his blog post 7 Things That Make Me a Pimp I hate when people ask me about my tattoos or use them as a conversation starter. My pieces are pretty much personal to me, which is why i often wear long sleeves at conferences. Wow, wish I’d have known that then. But like the gentleman he is, Dave didn’t show the slightest bit of annoyance with me.

Dave Davies – Beanstalk, Inc. – If that name sounds familiar, it’s because Dave Davies is also the name of founder and lead guitarist of the Kinks. I wish I had the same name of a famous rocker instead of that of a wife killer (just Google me and you’ll see what I mean). Here’s another nice guy (all Dave’s of SEO are) and someone else I took pictures of their tattoo. Dave is scared of heights and hates to fly but loves to travel (so does he take the train like John Madden?). Dave wrote the updated version of SitePoint’s SEM Kit first written by Dan Thies.

Dave Davis – RedFly Marketing – I used to get this Dave and Dave Davies confused until I realized that both of them are in my social network and I’ve read their blogs or articles around the web. Dave Davis title at RedFly which is based in Dublin, Ireland, is Managing Director – The Overlord, gotta love that.

Dave Barry – Site Search Architect – I’ve never met this Dave but he’s been involved with seo for a long time. He is sometimes referred to as the SEO Dave. He got involved early on with Search Engine Workshops, teaching high logic SEO principles and techniques to business owners and professional SEO’s throughout the US and Canada.

David Wallace - SearchRank – Here’s a Dave of SEO that goes by David as well. I first met him three years ago at SES Chicago where he was with his wife Irma co founders of SearchRank. I realy enjoyed their company and we have been friends since. David is one of those seo’s that is always willing to help out others and shares information with all. He is also a widely published author of many articles in online publications such as Search Engine Guide, Search Engine Watch, WebPro News, SEO Today, and Pandia to name a few.

David Dalka – Online Marketing Management Strategy Innovation – If you haven’t met David, the Chicago MBA, at a search conference then it’s surprising. David is a networking machine and knows more people in the industry than anybody I know. He lives in Chicago, Cleveland and New York (see what I mean). David’s into art, science, history, meteorology and music, a true reneissance man. A real Chicago guy he’s a a fan of the Chicago Bears, Chicago BlackHawks and Chicago Cubs.

David Szetela -Clix Marketing Okay he’s more a ppc guy than an seo but had to add him to the list. He’s everywhere in the search world. Besides speaking at all the industry gigs (even and affiiate marketing one in Macau) he also hosts a weekly radio show called PPC Rockstars and is the PPC Editor of the paper and online publication SEMJ.org.

Dave Naylor -Don’t know how I forgot to add this Dave as he is one of the better known Dave of SEO. I met Dave back in 2005 in windy Chicago and see him at most conferences I attend. David is also known as DaveN and according to his twitter bio he “started working in the SEO industry over 10 years ago with three major corporations releasing their database driven data, creating internal link structures and improving usability”. All around nice and funny guy, Dave rounds out this list of the Dave’s of SEO.

Defining Value in an Global Economic Downturn

David Temple — Mon, 16 Feb 2009 09:27:28 +0000

This is my first guest post on this blog. I often have trouble coming up with content and I thought these were great insights from my guest blogger Dr. Matt McDougall, Group CEO & Executive Chairman of SinoTech Group. Matt is an active member of the SEMPO Asia Working Group and speaks at industry conferences around the APAC region.

Defining Value in an Global Economic Downturn

Any meeting I have (either formally or informally) with marketing folks in Beijing and Shanghai these days includes time speculating on the effects the global economic downturn is going to have on our regional ad business. Depending on whom I talk to, predictions range from a “small dip in first quarter revenues” to “it’s the apocalypse! The world is ending!”

Whatever the actual impact of the downturn, it is clear that this is accelerating a move by advertisers to ‘focus on value’. Advertisers are looking for ways to get much more for their RMB in 2009 than they got in 2008. Many commentators in the trade magazines have speculated that we will see a shift away from TV, outdoor, radio and print and a move toward digital to give advertisers more value.

I concur that this is a likely trend, however this is an oversimplification of the dynamics at play in China. To understand why this will happen, you first have to recognize that when it comes to how Chinese advertisers define value, there are essentially four types of advertisers in China:

1. The “value” Advertiser
This profile is underpinned on the notion of ROI. The better the measurable results for the company, its business, and its brand for a given level of spend, the greater the value. This is the kind of advertiser who is going to experiment with new media, who is going to be the most skeptical about traditional media, and whom we all usually think about when we talk about rational marketers.

2. The “relationship” Advertiser
This advertiser places a high degree of trust and value on their relationships with people. They have developed this relationship based on either past results or through their ‘Guanxi‘ network. Relationship Advertisers tend to be more local (Chinese companies) and deal with local Chinese Agencies. Although, I am seeing a number of ‘Foreign Agencies’ starting to identify and leverage this advertiser type.

3. The “price” Advertiser
This kind of advertiser has one focus; “How much does it cost?” “The less money I pay per unit of media, the higher the value I get”. As long as real rates fall or at least remain stable, value improves.

4. The ‘transient’ Advertiser
This kind of Advertisers will churn frequently. Irrespective of how good the campaign or strategy was they tend to want to try a new Agency or even account team within the same Agency. A frustrating client that tends to also change their campaign goals as often as their marketing team.

In the Chinese market, there are examples of all these types but it is the ‘price’ and the ‘relationship’ advertiser that dominate our client rostrum at SinoTech Group and our partner Agencies. Sadly, the recognition from advertisers on using and adopting performance and ROI centric approaches to media strategy, planning and execution is a small group.

So what does that mean for us in marketing this year? This, a year with economic uncertainty and more clients wanting ‘value‘. It means, we will see some of our advertising clients face tough economic times and this means a tendency for them to scale back their marketing spending. It also means your account teams need clear understand their advertiser ‘profile’ so they can align the marketing goals and working style too their clients psyche to ensure that the definition of ‘value’ is a shared notion. Value as defined by us may not actually be the same understanding of value they have.

Regards
Dr Mathew McDougall
Group CEO & Executive Chairman
SinoTech Group

Online Media Bootcamp April 9, 2009

David Temple — Tue, 10 Feb 2009 07:12:11 +0000

The Online Media Boot Camp is a full-day event held in King of Prussia, Pennsylvania on April 9, 2009. King of Prussia (don’t you love that name?) is north of the city of brotherly love (Philadelphia) in case you didn’t know. It’s also in driving distance of Delaware, New Jersey, Maryland, New York and other various locals. Okay, I’m not attending (Singapore’s a bit out of the way) but I loved their logo so I included it. You can register here but hurry I’m sure seats are going fast. xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

Sessions

Social Media Fundamentals
Selling On-Line Media Internally
Corporate Blogging
Public Relations 2.0
Social Networking & Community Building
On-Line Marketing Workshop

Speakers include;

Liana (Li) Evans, Key Relevance
Shashi Bellamkonda (The Social Media “Swami”), Network Solutions
Valeria Maltoni, Conversation Agent
Beth Harte, Harte Marketing & Communications and Adjunct Professor (Immaculata University)
Mack Collier, The Viral Garden