In the latest interview Andy discusses how the typical press release has used the same distribution format for 100 years but with social media there are so many channels. The question is how does that format change. Some ideas he puts forward are social bookmarking links, rss feeds, tagging, etc.

In the interview about his book, “Radically Transparent”, Andy talks about building a personal brand, using social media and tracking your efforts among other things. One tool for tracking, built by Andy, is called Trackur.com which scours millions of blogs, news sites, images, and videos and let’s you know how your brand is being discussed on social media sites. A great piece of advice was to make sure you secure your “brand” or name on all the social media sites so if they take off you can protect your brand. This podcast is well worth a listen or a read if you prefer. A transcript is provided for all the podcasts. (Great move Susan)

but wait, there’s more…

I met Susan, by email, a couple of years back when she was reaching out to speakers for ad:tech Shanghai. She is Chair Emeritus of ad:tech Expositions and from 2001-2006 she selected nearly 1,000 speakers each year as “she programmed each ad:tech uniquely”. So you can imagine the size and influence of her contact list. I also spoke with her by phone and asked some advice on organizing the China Search Marketing Tour and she took the time to give me some great ideas.

The thing I like about Personal Life Media is that Susan and her husband Tim don’t just have business related podcasts and blogs, they think big and have a shows on art, education, health, music and more. This is a true “media” company or as she puts it a “media empire”.

So if you want to read some good blogs or hear some great podcasts then go to Personal Life Media and look around, you’re sure to find something interesting.

Susan is no slouch at social media herself and can be found here;

Twitter http://twitter.com/susanbratton

Friend Feed http://friendfeed.com/susanbratton

Facebook http://profile.to/susanbratton/

Linked In http://www.linkedin.com/in/susanbratton

DishyMix Facebook Fan Club

The Twitter: Ultimate Time Waster or Great Tool? post is what I described in the comments as the Best.Post.Ever! Why? Well not only is it an excellent post about Twitter and I’ve read dozens of them believe me, Chris managed to do in real time what few would ever attempt in order to engage the audience. He actually used Twitter to present in the session about twitter at Search Engine Strategies conference in Toronto. Here’s what Chris wrote about his post on the 10e20 blog;

Yesterday I presented at SES Toronto along with Lee Odden and Dave Snyder on a panel called ‘Twitter: Ultimate Time Waster, or Great Tool?’ I figured that in order to show how Twitter actually works – it would be best to use Twitter to do it. Here’s the results of the experiment and an extended version of my presentation. Also if you’re on Twitter and would like to follow me – here’s my profile: http://twitter.com/chriswinfield

When it comes to blogging I can only count on my fingers the number of posts that I’ve read that have been so engaging. Unfortunately none of them have come from yours truly but I read search marketing blogs like kids read comic books. (Okay so I read comic books too .

The difference here, the best post ever comment difference, is that Chris hit all my buttons when it comes to reading a blog post. I read blogs to learn something new, discover something interesting, hear things from a different point of view (these came from a variety of twitters) and mostly, to be entertained. Well done Chris, keep ‘em coming.
By the way you can follow me on twitter at http://twitter.com/semscholar

Chris thanks all the people that participated;
graywolf, JenniferLaycock, LLCobb, jenstar, oilman, rabeidoh, tonyadam, stuntdubl, zaknicola, lyndseo, jonkelly, jdevalk, eddings, meshugavi, DavidWallace, martinbowling, JeremyLuebke, audrajackson, joegerstandt, zaknicola, seanmaguire, chiropractic, doshdosh, longhornkate, TheMadHat, benrabicoff, SexySEO, ciaranj, lynnterry, Marifer, toddmintz, StuartL, LaurenV, dotrage, kid_disco, aviw, adriansoare, wilreynolds, BrentCsutoras, Frozen2Late, gar8, pratt, AmberCadabra, mwilton13, stephenparker, genemccubbin, khawe, footinmouth, DesireeSanchez, ColinCochrane, TheOtherJeff, gsicotte, averre, audette, Blakovitch, talespinner, tamera, kelly_gaia, MichelleRobbins, SearchBuzz, jonathanfields, markus941, SearchBuzz, travishines, saadkamal, dhudiburg, SearchStudent, yojspew, portentint, lisarokusek, TwisterMc, baldeagle, charlyjl, onstartups, kimbercook. If you’re looking for folks to follow on Twitter this would be a good starting point as each of these people are what make Twitter should an effective (and fun) tool.