SEM Training & Certification » seo

SEO training class “Optimizing for Universal Search”

David Temple — Fri, 04 Jul 2008 06:24:54 +0000

This is a one day Search Engine Strategies (SES) seo training class to be held July 17th in Seattle, Washington. The course fees are $1,345 and include Optimizing for Universal Search, Part I & Part II or Just The Basics, SEO 101, Part I and Part II. You can register here. By the way, I learned about these seo training classes through an entertaining press release entitled “Get smart at universal search SEO training class in Seattle”. That’s right, an entertaining press release, that’s a lesson in itself. You’ve gotta check it out.

One of the things I always recommend in deciding which search marketing training class, seo or sem, to attend is to see who the instructors are and consider their background and depth of knowledge. That’s why I’ve included the background on the instructors, Greg Jarboe, Amanda Watlington and Matt Bailey, as listed on the website.

Greg Jarboe is the president and co-founder of SEO-PR, a search engine optimization firm and public relations agency with offices in San Francisco and Boston. He is also a partner in Newsforce, developer of an integrated suite of press release SEO tools.

SEO-PR is one of 10 companies that Larry Chase’s Web Digest for Marketers named to its Who’s Who in SEO Experts. SEOmoz.org has put SEO-PR on its Recommended List of SEO Consultants, Experts, Firms and Service Providers.

Greg is a frequent speaker at Search Engine Strategies, WebmasterWorld’s PubCon, and public relations conferences. He is also the news search, blog search and PR correspondent for the Search Engine Watch Blog.

Gord Hotchkiss, who writes the Out of My Gord blog, has called Greg “the guru of cranking up web visibility through effective optimization of press releases and leveraging news search.” Lee Odden, who writes the Online Marketing Blog, has called Greg “a pioneer in the field of using search engine optimization in combination with press releases.” And Matt McGowan, Vice President of Marketing for Incisive Media, has called Greg, “the industry’s top expert in press release SEO and social media relations.”

Greg has more than 25 years of experience in public relations, marketing, and search engine optimization at Lotus Development Corp., Ziff-Davis, and other companies. He graduated from the University of Michigan, attended the University of Edinburgh, and worked on his Masters at Lesley College.

Amanda Watlington Ph.D., A.P.R. Before setting up Searching for Profit, Amanda was director of research for a leading Search Engine Optimization firm. Her consultancy focuses on how businesses can leverage search engines and new media such as blogging, RSS and podcasting to achieve marketing objectives. She has over twenty years of experience as a communications, sales and business strategy consultant, and ten years as a Web marketer.

Amanda has developed award-winning print, web, training and presentation media. She has developed patent-pending language-based analytic tools and methodologies to support search engine marketing campaigns. She is a renowned expert on blogs, podcasting, and the language and psychology of search. The clients she has worked with include Fortune 500 companies, search engines, publishers and e-commerce merchants.

Amanda is the author of two books. Her most recent book is Business Blogs: A Practical Guide. Amanda is a sought-after presenter and a recognized industry thought leader. She appears regularly as a speaker at Search Engine Strategies and DMA’s Annual and Multi-Channel Marketing conferences. She serves on DMA’s Search Engine Marketing Council, of which she is the past co-chair. She is the chair of the Web Analytics Association’s research committee and has served on the search and research committees of IAB.

Her education includes a Bachelors Degree in Classical Civilization from Douglass College in New Jersey, a Ph.D. in Classics from the University of North Carolina at Chapel Hill, and an M.B.A. in Marketing from Eastern Michigan University. She is a member of the Direct Marketing Association (DMA), the Web Analytics Association (WAA), the Public Relations Society of America (PRSA) and has an APR accreditation.

Matt Bailey is president and founder of SiteLogic Marketing and an internationally-recognized authority on search engine marketing, website analytics, usability, and accessibility. As a consulting and training company, SiteLogic focuses on helping organizations take control of their websites and their web marketing plans. Sought after worldwide as a seminar presenter and teacher; Matt speaks regularly for The Direct Marketing Association, Search Engine Strategies conferences and training, the American Advertising Federation, and many private training seminars. Matt is known for his conversational, entertaining speaking style and his ability to make technical topics both understandable and practical. Matt oversees The Direct Marketing Association’s SEO training program and is the trainer for the DMA’s web marketing seminar. He has consulted with hundreds of companies, including Goodyear, Hilton International, JCrew, Gradall, Moen Faucets, American Greetings, and Samsonite.

SEO training classes from High Rankings

David Temple — Sun, 22 Jun 2008 13:04:56 +0000

Jill Whalen, CEO of High Rankings, wil be offering personalized SEO classes monthly at their office in Framingham, Massachusetts. This is a one day class limited to 6 students and costs $799. The focus of the class is the students website so it is a customized class. Keeping the number of students to 6 makes it more manageable and gives each student more personalized attention. The monthly schedule is;

July 25, 2008 SEO Class – No seats available
August 15, 2008 SEO Class – seats available
September 12, 2008 SEO Class – seats available

Here’s what the website says regarding these classes;

What you will learn as it pertains to your website:

SEO Myths Dispelled
Diagnosing Technical Website Problems
Creating Your SEO Strategy
Keyword Research
Site Architecture Makeover
How to Map Your Keywords to Your Website
Title Tags and Meta Descriptions
Killer SEO Copywriting

Links, Publicity and Social Media
Web Analytics for Measuring Success

UPDATE: See the original post on the launch announcement of these classes

SES sem training workshop in Denver, CO

David Temple — Sat, 29 Mar 2008 15:00:43 +0000

Search Engine Strategies is offering sem training in Denver, Colorado on May 6th. The courses and instructors are listed below. Costs are $745 for half day and $1,345 for the full day. You can register here.

Local Search Engine Marketing 101
Mary Bowling, Blizzard Internet Marketing

Search Engine Optimization Workshop
Shari Thurow, Omni Marketing Interactive

Advanced Keyword Research
Ron Jones, Symetri Internet Marketing

How to Effectively Use Social Media for Search Marketing Campaigns
Liana Evans, KeyRelevance

These workshops will provide you with the practices, applications, and hands-on exposure you need to become (and remain!) a top performer in your field. In the end, you will not only walk away with the knowledge and skills you need to be a successful search engine marketer, you will also jump-start your career and enhance your professional know-how

Elite Retreat to be held in San Francisco, April 3-4

David Temple — Sun, 13 Jan 2008 10:48:01 +0000

When it comes to sem training there’s an abudance of seminars and conferences available today. Elite Retreat however sets itself apart by the number of instructors (or “leaders” as they are called) to student ratio. They also “screen” the applicants to make sure they are a good fit for the program. I have an idea that newbies aren’t accepted and you should have a good level of internet marketing experience to get the most out of this program. Here’s how they position it on their website;

Two days that will change your business life!
This event is very exclusive and has limited availability. Attendees will be chosen by an application only process. The purpose of this event is to take your business to another level. Bring your business plan or current site objectives with you and we will help you optimize your business structure.

Leaders at this Elite Retreat in San Francisco are Jeremy Schoemaker, Neil Patel, Aaron Wall and Brian Clark, Andy Liu, Margie Zable Fischer with the keynote from Guy Kawasaki. Here’s feedbck from the frst Elite Retreat held last year in San Antonio, Texas by Chris Hooley of ThinkBait.

I know that I sometimes sound like a fan boy when I talk about some of the SEOs I respect, but seriously, this was worth so more than the price tag. I made at least one good friend and a few awesome new business associates (more so than when you go to a big conference). The reason I think they should raise their price is because the size of the group made it special, and the info the we got was so much more specific than any other conference I’ve ever attended. More people will want to be at the next conference for sure, but I don’t know that it will be as effective. The price, certainly was worth it. Great job to all invovled in the Elite Retreat!

Search Industry Flashbacks & “Dumbass of the Week”? Just Ask Kalena

David Temple — Tue, 08 Jan 2008 00:33:15 +0000

Many bloggers looked back at 2007 with “best of” posts or are looking forward to the new year of 2008 with predictions and resolutions. No predictions or resolutions for me. That way I can look back at 2008 and say, yeah I figured that would happen or look what I’ve achieved and didn’t even make a resolution to do so.

There have been a couple of differnet posts that looked back, not at 2007 but at the early days. One is the Hobo blog from Scotland by Shaun Anderson who blogged about the initial post of some the better know seo bloggers entitled “How Did They Start Those Authority SEM/SEO Blogs?” Interesting read if you get the time.

Another look back comes from Kalen Jordan of Ask Kalena. She’s decided to dust off her early posts starting back in 2002 and bring us some oldies but goodies. Here’ her first one in the series.

It’s from August 2002 when Overture was the main PPC provider and they had just rolled out a new keyword matching feature that had the entire industry freaking out.

In addition she’s stated to post about the dumbass of the week article where she brings to attention, well here’s what she says;

I showcase a spam email or telemarketing call I’ve received each week as a way of both publicly humiliating them and providing a way to rid myself of the pent-up frustration they have caused me at the same time. Thanks to the power of social media, my most recent Dumbass of the Week post resulted in 25,000 hits to my blog in a single day!

SEO Training Classes being offered by High Rankings

David Temple — Wed, 02 Jan 2008 05:34:24 +0000

Jill Whalen’s High Rankings is now offering monthly seo training classes at their offices in Framingham, MA. The first class is scheduled for Friday, February 1, 2008 from 9AM – 5PM. Additional classes are scheduled for March 7 and April 4th. Class size will be 10 maximum and 5 minimum and cost is $749.

This appears to be “customized training” as

“Participants will be asked to provide their website URL in advance, as well as fill out a questionnaire so that we fully understand your “pain points” and what you hope to get out of the class.”

Hear more about this on the eMarketing Talkshow, January 4th.

SEO workshop for Public Relations professionals

David Temple — Thu, 01 Nov 2007 04:20:28 +0000

This is a one day seo workshop for public relations professionals. I learned how important it is to implement seo with your pr efforts from Lee Odden at TopRank Online Marketing and blogger extrodainaire who has been leveraging pr & seo for some time. In fact here’s some of his upcoming speaking gigs.

SEO can do wonders for a company’s brand and reputation or if unchecked can do damage beyond repair. I also know how news can affect a personal brand as I see when googling (sorry Google I couldn’t help using you as a verb) my own name. Unfortunately there is a David Temple being tried for the 1999 murder of his wife. Don’t think I’ll be confused with this guy in any case, but it does prove how important seo is to a brand and the reputation of that brand.

Search Engine Optimization For Public Relations Professionals
Friday, December 14, 2007
9:00 a.m. – 5:00 p.m. ET
New York, NY

Have you ever wondered how to get search engines to place your Web site or press release top in search results for certain keywords? This seminar will teach you just that. Success in communications depends on a completely integrated communications effort that includes SEO. When researching a product, person or company, most people search for information online. Your messages should be first in their results and this seminar is designed to help you achieve this. This is an interactive session and we encourage you to submit your Web

site for analysis for a chance to have experts offer advice on your Web strategy.

Topics include:
• The basics of SEO
• Writing a press release for search engines
• Integrated communications planning involving the Web
• Reputation management using SEO
• Case study analysis

INSTRUCTOR
John Spagnuolo is president of the New Media Institute and frequently teaches search engine optimization and marketing to communication professionals. Prior to joining the New Media Institute, John served as a spokesperson for the insurance industry and consulted with top communications professionals around the world on using technology in their communications strategies.

EVENT

ONE-DAY SEMINAR
Friday, December 14, 2007
9:00 a.m. – 5:00 p.m. ET
New York, NY

PRSA Professional Development Center
33 Maiden Lane, 11th Floor
New York, NY 10038
(212) 460-1400

PRSA Members $465 / PRSA Non-Members $565 REGISTER NOW
Materials and lunch provided
APR Accreditation Maintenance Credits Approved: 2.0
Participants earn 2.0 APR Accreditation Maintenance Credits for a one-day seminar. For more information on APR Accreditation Maintenance Credits, visit http://www.prsa.org/PD/apr/index.html.

SEM careers topic of discussion on eMarketing TalkShow

David Temple — Thu, 25 Oct 2007 04:43:14 +0000

My friends, Cindy Turietta, Brooke Schumacher and Todd Sarouhan over at eMarketing Talkshow put on some great programs and this should be no exception. Pradeep Chopra wil provide his insights on careers in online marketing and the search marketing industry more specifically. This is a fast growing industry (according to SEMPO it is expected to grow over 25% annually)and the need for training is evident by the explosive job market. Head on over and hear what Pradeep has to say about the available careers.

Live Talk – Friday
Oct 26, 2007 4-5pm PT

Virtually Unlimited Career Opportunities in Search Engine Marketing
with Pradeep Chopra
OMLogic

Growth in the SEM industry has created a strong demand for experienced and talented Search Engine Marketing professionals. This demand is expected to grow even faster in the coming years with lots of new opportunities for existing and budding Search Engine Marketers.

In this episode, Pradeep Chopra of OMLogic & OM Careers will paint a comprehensive picture of SEM careers and highlight various SEM career opportunities, possible job profiles, desired skill sets, emerging areas and key to success.

Speaking of sem training, I’m speaking at Search Expo in Beijing

David Temple — Tue, 04 Sep 2007 07:40:10 +0000

The Search Expo (Search Engine Marketing Conference & Expo) will be held in Beijing on September 5th and 6th. Search Expo is the China based conference put on by Timev Media. Timev held the first two Search Engine Strategies conferences in China and also hold their own conferences. Inway Ni is the conference chair and he has promoted search engine marketing throughout China for the past 5 years. The conference series is intended to keep Asian marketers informed about search engine marketing. The conference is conducted live in both Chinese and English (no small feat I asssure you).

I’ll be speaking on the Keyword Research panel with my friend Farah Sadiq from here in Singapre and the session will be moderated by my Canadian friend and host of the China Search Marketing Tour, Ian McAnerin. I’ll also moderate the Succesful Site Architecture session. Hope to see you there!

Farah Sadiq has had 12 years of hands-on and managerial digital marketing experience in Asia. Prior to joining Acronym Asia, Farah was the Head of Media at Profero Singapore Pte Ltd, In 2003, Farah joined Oracle Asia Pacific technology marketing team as their lead for all digital marketing and direct marketing activities. She had worked with international brands such as Daimler Chrysler Asia Pacific, Millennium & Copthorne Hotels Group, Buena Vista International, Citibank APA, Ericsson APA, Fuji Xerox APA and Seagrams APA.

Ian McAnerin is a well known expert in international SEO and the founder of McAnerin Networks Inc. He is the President of the Search Marketing Association of North America (SMA-NA), a moderator for both the High Rankings and the Search Engine Watch forums, and is widely published. He also has special interest in SEO legal issues due to his legal background.

Marketing Pilgrim announces contest fab five finalists

David Temple — Tue, 15 May 2007 19:03:19 +0000

Marketing Pilgrim has announced the finalists in their second search engine marketing scholarship contest. Now the five finalists will go before the judges who will determine who is the most deserving of the $10,000 prize package. There were a total of 20 articles submitted for the contest. Good luck to the finalists and congrats to everyone who submitted an article and participated in the contest.

AIDS Clickathon – A Viral Marketing Strategy to Fight the HIV/AIDS Virus in Africa
Have Your Top Competitors Do Some Of Your SEO For You
The 7 Deadly Sins that Hurt You as an SEO or SEM
Big SEO Projects – A Strategy To Get Them
Increase Conversion Rates with the Google Website Optimizer?

Judges:
Kim Krause Berg – UsabilityEffect.com
Jim Boykin – WebBuildPages.com
Rand Fishkin – SEOMoz.org
Andrew Goodman – Page-Zero.com
Michael Jensen – SoloSEO.com
Kalena Jordan – SearchEngineCollege.com
Jennifer Laycock – SearchEngineGuide.com
Todd Malicoat – Stuntdubl.com
Boris Mordkovich – SearchMarketingStandard.com
Lee Odden – TopRankBlog.com
Elisabeth Osmeloski – SearchEngineWatch.com
Neil Patel – PronetAdvertising.com
Barry Schwartz – RustyBrick.com
Brett Tabke – WebmasterWorld.com
Laura Thieme – BizResearch.com
Aaron Wall – SEOBook.com