SEM Training & Certification » Search Engines http://www.semscholar.com SEM Scholar Fri, 03 Sep 2010 08:22:13 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 A note from Google AdSense http://www.semscholar.com/2008/10/31/a-note-from-google-adsense/ http://www.semscholar.com/2008/10/31/a-note-from-google-adsense/#comments Fri, 31 Oct 2008 08:05:53 +0000 David Temple http://www.semscholar.com/?p=339 I don’t get many emails from my Google Adsense account so that’s why I was surprised to find this in my email on Halloween. Really I don’t know what they’re getting at other than it seems they want me to continue carrying Adsense on my websites. You won’t find any ads here on SEM Scholar but I have some other sites that carry them. Anyone know what this email means or what they are getting at?

Dear Publisher,

We understand that the recent economic turmoil has created a lot of uncertainty in the lives of AdSense publishers. During these difficult times, we’re continuing to invest in innovations that improve publisher monetization and advertiser value in the content network.

We’re focusing on further developing our product offerings and boosting ad performance for publishers. We recently announced advancements in AdSense for search and experiments to make ads more effective. We’re bringing DoubleClick technologies to AdSense publishers, and we’ll continue to launch new products and features. We’re also continuing to improve our offerings for AdWords advertisers, making it easier for them to target the Google content network. Features for advertisers, such as the new display ad builder, are designed to improve ad performance on AdSense publisher sites.

We’ll keep driving technological progress, but our best asset will always be our publisher partners. The strength of AdSense lies in the value of the content you bring to users and the quality of the sites you bring to advertisers. Our success is tied to yours. We look forward to partnering with you for the long term, and remain dedicated to helping you succeed.

Sincerely,

Kim Scott
Director AdSense Online Sales & Operations

]]> http://www.semscholar.com/2008/10/31/a-note-from-google-adsense/feed/ 0 Speaking of sem training, I’m speaking at Search Expo in Beijing http://www.semscholar.com/2007/09/04/speaking-at-search-expo-in-beijing-september-5-6/ http://www.semscholar.com/2007/09/04/speaking-at-search-expo-in-beijing-september-5-6/#comments Tue, 04 Sep 2007 07:40:10 +0000 David Temple http://www.semscholar.com/2007/09/04/speaking-at-search-expo-in-beijing-september-5-6/ The Search Expo (Search Engine Marketing Conference & Expo) will be held in Beijing on September 5th and 6th. Search Expo is the China based conference put on by Timev Media. Timev held the first two Search Engine Strategies conferences in China and also hold their own conferences. Inway Ni is the conference chair and he has promoted search engine marketing throughout China for the past 5 years. The conference series is intended to keep Asian marketers informed about search engine marketing. The conference is conducted live in both Chinese and English (no small feat I asssure you).

I’ll be speaking on the Keyword Research panel with my friend Farah Sadiq from here in Singapre and the session will be moderated by my Canadian friend and host of the China Search Marketing Tour, Ian McAnerin. I’ll also moderate the Succesful Site Architecture session. Hope to see you there!

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Farah Sadiq has had 12 years of hands-on and managerial digital marketing experience in Asia. Prior to joining Acronym Asia, Farah was the Head of Media at Profero Singapore Pte Ltd, In 2003, Farah joined Oracle Asia Pacific technology marketing team as their lead for all digital marketing and direct marketing activities. She had worked with international brands such as Daimler Chrysler Asia Pacific, Millennium & Copthorne Hotels Group, Buena Vista International, Citibank APA, Ericsson APA, Fuji Xerox APA and Seagrams APA.

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Ian McAnerin is a well known expert in international SEO and the founder of McAnerin Networks Inc. He is the President of the Search Marketing Association of North America (SMA-NA), a moderator for both the High Rankings and the Search Engine Watch forums, and is widely published. He also has special interest in SEO legal issues due to his legal background.

]]> http://www.semscholar.com/2007/09/04/speaking-at-search-expo-in-beijing-september-5-6/feed/ 3 SEMPO launches Advanced Search Advertising program http://www.semscholar.com/2007/06/24/sempo-launches-advanced-search-advertising-program-2/ http://www.semscholar.com/2007/06/24/sempo-launches-advanced-search-advertising-program-2/#comments Sun, 24 Jun 2007 09:45:05 +0000 David Temple http://www.semscholar.com/2007/06/24/sempo-launches-advanced-search-advertising-program-2/ Just got an email from Katie Donovan, Business Development Manager at SEMPO Institute, announcing the open enrollment for the Advanced Search Advertising program. This advanced program is the most recent search engine marketing training program released this year by SEMPO. The first two were Fundamentals of Search Marketing and Advanced Search Engine Marketing. Fundamentals of Search Marketing is a prerequisite to the other two advance programs.

Here’s the email;

SEMPO Institute is Pleased to Announce
Advanced Search Advertising is now open for enrollment.

Advanced Search Advertising gives marketers the ability to get more return on their ad buys by providing a deeper level of strategy and tactics. The class is the most comprehensive class available to marketers and it comes at a time when online advertising is growing in importance. Topics include PPC Models, Keywords & Campaign, Copywriting for Ads, Bidding & Ranking, Landing Pages, Success Metrics, PPC Program Specifics, Reporting & Analytics and more.

Enjoy the flexibility of learning via the Internet. Work at your own pace and at your own convenience, from home, work or the local coffee shop. Earn a Certificate of Completion upon successfully passing the tests within the course.

The course fee for Advanced Search Advertising is US $2250 and has a prerequisite of Fundamentals of Search Marketing. SEMPO members, full-time students and military personnel receive course discounts which are detailed on SEMPO Institutes enrollment page.

Please contact Katie Donovan at kdonovan@sempoinstitute.com with any questions regarding this course or any other offering from SEMPO Institute.

Best regards,

SEMPO Institute
www.sempoinstitute.com

]]> http://www.semscholar.com/2007/06/24/sempo-launches-advanced-search-advertising-program-2/feed/ 0 Search engine, search Engine http://www.semscholar.com/2007/01/24/search-engine-search-engine-2/ http://www.semscholar.com/2007/01/24/search-engine-search-engine-2/#comments Wed, 24 Jan 2007 15:23:25 +0000 David Temple http://www.semscholar.com/2007/01/24/search-engine-search-engine-2/ This is a repost from earlier and no, I don’t think search engines are going the way of the dinosaur. This is more of a rant in the form of an anti ode and a way to call out search engines.  Change is in the air and search engines have to change.  Is Wikiseek the answer? I don’t know but you can bet someone will out google Google and we’ll be looking at a new way to find information on the web. What do you think?

Search engine, search Engine

Search engine,

search Engine

fell on your head.

Search engine,

search Engine

soon you’ll be dead.

All of those bad serps

from spammin’ and stuff

Search engine,

search Engine

when is enough?

Search engine,

search Engine

why all the ads?

Search engine,

search Engine

you’re time is in fads.

Furl -  del.icio.us -  Technorati -  BlinkList -  Digg -  Google -  StumbleUpon -  Add to My Yahoo

]]> http://www.semscholar.com/2007/01/24/search-engine-search-engine-2/feed/ 2 Search engine, search Engine http://www.semscholar.com/2006/10/08/search-engine-search-engine/ http://www.semscholar.com/2006/10/08/search-engine-search-engine/#comments Sun, 08 Oct 2006 05:13:25 +0000 David Temple http://www.semscholar.com/2006/10/08/search-engine-search-engine/ Search engine,

search Engine

fell on your head.

Search engine,

search Engine

soon you’ll be dead.

All of those bad serps

from spammin’ and stuff

Search engine,

search Engine

when is enough?

Search engine,

search Engine

why all the ads?

Search engine,

search Engine

you’re time is in fads.


Furl -   del.icio.us -   Technorati -   BlinkList -  Digg -  Google -   StumbleUpon -  Add to My Yahoo

]]> http://www.semscholar.com/2006/10/08/search-engine-search-engine/feed/ 1 360i adds 75+ Google Adwords Professionals http://www.semscholar.com/2006/09/15/360i-adds-75-google-adwords-professionals/ http://www.semscholar.com/2006/09/15/360i-adds-75-google-adwords-professionals/#comments Fri, 15 Sep 2006 02:11:57 +0000 David Temple http://www.semscholar.com/2006/09/15/360i-adds-75-google-adwords-professionals/  360i  announced that more than 75 of its employees have been certified by Google as AdWords Professionals. That is commitment to your employees to provide that kind of training. Good job 360i!

“Having the greatest number of certified client services professionals in the industry underscores 360i’s commitment to excellence, and our depth in managing and optimizing client campaigns. Maintaining a healthy balance of strategy and technology is core to delivering exceptional service to our clients,” said John Ragals, SVP and Managing Director, 360i.

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