SEM Training & Certification » David Temple

Search Engine Strategies (SES) Debuts in Hong Kong

David Temple — Fri, 03 Sep 2010 08:08:28 +0000

Search Engine Strategies Conference & Expo is debuting in Hong Kong September 13-14th. The venue is the Hyatt Regency Tsimshatsui. SES held their first conference in San Francisco in 1999 and now hold search marketing conferences several time a year in places around the globe including Chicago, London, New York, Berlin, Amsterdam, and Toronto. SES held conferences in China in 2005 in Nanjing and 2007 in Xiamen.

Featured speakers from the major search engines include Google’s Avinash Kaushik, Author, Blogger, Analytics Evangelist, Baidu’s Tianfang Feng, Chief Consultant, Search Engine Marketing and Yahoo’s Chi-Chao Chang, VP and GM, Global Search Operations and Marketplaces.

Additional speakers include yours truly David Temple, Global Search Lead, Dell, Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing, Crispin Sheridan, Advisory Board & Sr Director of Search Marketing Strategy, SAP, Allen Qu CEO, Netconcepts China, Brent Payne SEO Director, Tribune, Bill Hunt, SES Advisory Board & President, Back Azimuth Consulting and others.

SES bills itself as “the leading global event series that educates delegates in search and social marketing, putting a special focus on tactics and best practices. SES Events provide instruction from the industry’s top experts, including representatives from the Search Engines themselves.”

History of search engines infograph via Wordstream

David Temple — Thu, 19 Aug 2010 22:43:07 +0000

Infographic byWordStream Internet Marketing

SEMPO offers discounts to search marketing events

David Temple — Fri, 13 Aug 2010 00:49:17 +0000

The Search Engine Marketing Professional Organization (SEMPO) is offering discounts to the following events. SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. Access the discount codes here.

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OMS 23-City Tour and Virtual Summit – Registration Discount of 20%
August 17 — San Francisco, CA

The Online Marketing Summit 23-City tour and virtual summit are coming to you! Learn from industry experts and thought leaders of Kodak, REI, DuPont, Jack In The Box, Cisco, and Yahoo!. Join your marketing peers as they share ideas, hear from expert practitioners, and learn best practices in social media, search, email, analytics, and more…
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SES San Francisco – Registration Discount of 20%
August 16 – 20 — San Francisco, CA

This year, SES is moving to San Francisco. Learn the ins-and-outs of search engine marketing, including website optimization, link building tactics, pay-per-click advertising, and landing page testing. Their expo floor will have 100+ companies to help you grow your business, and will offer networking events and more…
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Social Media for Business Bootcamp – Registration Discount of 10%
August 20 – 21 — Mumbai, India

Social media is no longer a buzzword – it has become an integral part of our everyday lives. Given the rate at which social media is spreading today, marketers can no longer ignore this revolutionary medium – both B2C and B2B. If you want to leverage social media marketing for community building, online sales, brand promotion, and B2B lead generation, you will not want to miss this bootcamp…
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Integrated Marketing Summit – Registration Discount of 20%
August 24 – 25 — Chicago, IL

The Integrated Marketing Summit (IMS) has invited over 25 speakers from around the U.S. to cover 15 topics, two keynotes, and three next-day hands-on workshops for professionals looking for additional educational and support. IMS is the signature summit for marketing, advertising, and PR professionals in both B2B and B2C markets throughout the U.S. IMS provides actionable insights, expertise, and cutting-edge information in a convenient, affordable one-day educational format. And the best continues, with next-day, hands-on workshops presented by leading practitioners…
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Integrated Marketing Communications in a Social Media Age – Registration Discount of 10%
August 30 – 31 — Singapore
September 2 – 3 — Hong Kong

Through a showcase of best practices from and of global brands including HP, InterContinental, KFC, LG, Unilever, Nike, DBS, FairPrice, Volvo, and Bank of Philippines, this two-day conference will equip marketers with strategies and insights to funnel core messages with conviction and consistency. Find out how you can capitalize on social media and integrate it seamlessly with offline channels to engage consumers and combat message dissonance. Grab this opportunity to acquire insights through best practices that will propel your brand up and above the rest…
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Social Media for Businesses Bootcamp – Registration Discount of 10%
September 10 – 11 — Delhi, India

Social Media is no longer a buzzword – it has become an integral part of our everyday lives. Given the rate at which social media is spreading, marketers can not ignore this revolutionary medium, both for B2C and B2B. If you want to leverage social media marketing for community building, online sales, brand promotion, and B2B lead generation you may not want to miss this bootcamp…
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SES Hong Kong – Registration Discount of 20%September 13 – 14 — Hong Kong, China

SES brings its world renowned learning experience and thought leaders in the search engine marketing field to Hong Kong. Organized and programmed by the SES Advisory Board and SearchEngineWatch.com, the program will be packed with sessions covering PPC management, keyword search, SEO, social media, local, mobile, link building, duplicate content, and much more…
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PPC Summit: Search & Social Media Success – Registration Discount of 10% – Additional Early Bird Discount of 25% Before August 31
September 21 – 22 — Los Angeles, CA

Are you struggling to generate qualified leads using search marketing and social media? Attend PPC Summit Presents: Search & Social Media Success where the top minds in search engine marketing and social media will gather to teach best practices, lessons learned, and case studies that outline “The Top Strategies to Improve Your Search & Social Media Marketing Results.” Leading industry experts will offer profit-boosting solutions for social media: Twitter, LinkedIn, Facebook; search engine optimization, search marketing: Google AdWords, Microsoft AdCenter, Yahoo Search; quality score; keyword targeting, landing page optimization, and much more…
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Social Search Optimization Bootcamp – Registration Discount of 10%
September 24 – 25 — Delhi, India

Social search optimization is the name of the game. Over the last decade, typical SEO techniques have become commoditized and are today highly competitive. With the convergence of social media (along with real time and local search) with SEO, once again there is an opportunity to sustainably grow one’s business using social search optimization. Whether you are interested in promoting your brand or generating online leads and sales, social search optimization can be your answer…
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Go Back to School with SEMPO Atlanta at Emory University – Free for SEMPO Members
October 1 — Atlanta, GA

SEMPO Atlanta is hosting its first half-day educational event, featuring a line up of nationally known industry experts across a variety of advanced SEM topics: Dave Szetela (Clix Marketing), Stephan Spencer (Covario), Matt Bailey (Site Logic), and Adam Proehl (Nordic Click Interactive). Each speaker’s topic presentation will be followed by Q&A during session breakouts on advanced PPC, SEO, analytics, and social media. A networking breakfast and lunch will be provided…
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Search Marketing Expo – SMX East – Registration Discount of 20%
October 4 – 6 — New York, NY

SMX East covers all of the search engine marketing topics: SEO, paid search advertising, analytics, local, mobile, and much more. You’ll find programming to match your needs, whether you are a beginner or SEM expert, work at (or with) an agency, or manage search marketing in-house…
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International Search Summit – Registration Discount of 20%
October 28, 2010 — London, England

The International Search Summit is an event dedicated to international and multilingual search marketing. Now in its third year, the event focuses on the issues and challenges facing search marketers targeting a global audience. Delegates will hear from some of the leading experts in international search and social media…

International Search Summit October in Seattle

David Temple — Wed, 21 Jul 2010 07:30:53 +0000

The International Search Summit will hold the first US conference on 6th October at the Bell Harbor Conference Center in Seattle. It will be held in conjunction with the Localization World conference. The International Search Summit is hosted by WebCertain, a multilingual search marketing agency. The first summit was held in 2008 and now takes place bi-annually in London, as well as in other global locations. The Summit focuses on international and multilingual search, social media marketing and also covers a wide range of SEO, PPC and Social Media topics.

Speakers include leading global thought-leaders as well as major global brands who provide insights and advice for organisations developing and managing an international online presence.

Some of the confirmed speakers are;

Greg Jarboe – SEO-PR ( and a Summit Medallion Speaker)
Eugene Lomize – Yandex
John Yunker - Byte Level Research
Anne Kennedy – Beyond Ink
Andy Atkins-Krüger - WebCertain
Michael Bonfils – WebCertain US

SEOmoz PRO training series August 30-31

David Temple — Tue, 06 Jul 2010 20:06:05 +0000

SEOmoz announced their PRO training series will be held August 30 – 31 in Seattle, Washington at the Westin Hotel. There is also an optional ½ day tools training on September 1. The cost is $1,149 for general attendees and $649 for PRO members. There is an additional cost of $125 for the optional tools training.

Speakers include Rand Fishkin, SEOmoz

David Mihm, GetListed.org

Dan Zarrella, Hubspot

Will Critchlow, Distilled

Jen Sable Lopez, SEOmoz

Laura Lippay, NinebyBlue

Ben Hendrickson, SEOmoz

Lindsay Wassell, Keyphraseology and SEOmoz

Ian Lurie, Portent Interactive

Wil Reynolds, SEER Interactive

Rob Ousbey, Distilled

Joanna Lord, SEOmoz

Marshall Simmonds, Define Search Strategies

Tom Critchlow, Distilled

Tim Ash, Sitetuners

Plus after a long day of learning ninja SEO practices, you get to network and hang out with the small group of attendees and speakers. We specifically limit the number of spaces to 310 so that our attendees can get the opportunity to network easily. Really, who doesn’t love a good party when you don’t have to drive home at night.

Don’t delay! Sign up right away; you wouldn’t want to miss out. Plus the half day tools training is limited to 65 people. So, you better get on it.

Live across the pond, and can’t make it to the Seattle seminar? You’re in luck! Once again we’ll hold a second event in London on October 25th and 26th. Sign up here to receive details as they become available.

We look forward to seeing you!

New Search Conference BlueGlass LA

David Temple — Sat, 26 Jun 2010 23:54:36 +0000

There’s a new kid on the search engine, social media conferences block and it’s BlueGlass LA. But don’t let the new kid tag put you off. The principals have been involved in conferences for many years including hosting the annual Search and Social Spring Summit. “BlueGlass LA 2010 is an online marketing conference featuring the top social media, search marketing & business experts in the industry today. It has been designed to give you the best in topics, trends, strategies and networking possibilities”.

This is the first of what I imagine will be many conferences hosted by the newly formed BlueGlass created when four of the premier consultancies and software companies, 10e20, Search & Social, Brent Csutoras Inc., and Second Step Search, merged into one entity. The first conference will be held July 19 – 20, 2010 at the Marian Del Ray Marriott Hotel. The cost is $525 for the two day conference but there is an early bird price until June 10: $495. Includes admission to both days of the conference, all speaker sessions, hyper-networking opportunities with speakers and attendees, three meals/day (breakfast, lunch & dinner), cash bar and two nights of evening entertainment.

“We have gone around and handpicked the best lineup of speakers that you won’t find at any other Internet Marketing conference. Not only have we done that, but, because we have limited it to the best of the best, we have panels with a MAX of 3 people and sometimes even 2. You won’t have to worry about speakers rushing through a 10 minute deck or anything, they’ll bring you in-depth discussions, with ample amounts of time for audience Q&A. Not only do we have Internet Marketers with success in SEO, Social Media Marketing, SEM, etc., we have brought in a lineup of extremely successful startup entrepreneurs that will talk you through Entrepreneurship, raising capital, marketing metrics, distribution, and buying/selling companies’.

Search Engine Strategies San Francisco August 16 – 20

David Temple — Sun, 16 May 2010 00:23:21 +0000

Search Engine Strategies (SES) is now in its 12th year and will be holding SES in San Francisco at the Moscone Center, August 16 – 20, 2010. This conference was previously held in San Jose but has moved back to San Francisco where it was originally held. The conference is August 17 – 19 with partnered training happening on August 16th and SEM training on August 20th

Partnered training is provided by Bruce Clay of Bruce Clay, Inc. The Bruce Clay SEO Training offers a specific and clear view of the techniques required to beat your competition in the war for search results supremacy for your properly selected and targeted keywords.

SEM Training includes;
Search Analytics Training & Workshop, Matthew Bailey, SES Advisory Board & President, Site Logic Marketing and Ben Bailey, Head Analyst, SiteLogic

How to Architect a Search-Engine Friendly Website, from Shari Thurow, Founder & SEO Director, Omni Marketing Interactive

Advanced Keyword Research, Ron Jones, President/CEO, Symetri Internet Marketing

Since 1999 Search Engine Strategies (SES) has been the leading international conference series for webmasters, digital agencies, online marketers and corporate decision makers. Over the years SES has guided search marketers of all skill levels through the fast changing and complex world of search — the single fastest growing marketing sector.

The SES series operates under a variety of formats around the world, from large-scale multi-tracked conferences and exhibitions to more intimate forum style events and in-depth training courses drilling into the detail on specific topics — but each event shares one thing in common:

An absolute commitment to deliver the very finest speakers, the latest market intelligence and clear, actionable tips and tactics that delegates can apply the moment they get back to the office. By attending an SES event, you give yourself a competitive advantage over your fellow marketers that can transform both your business and your career.

SEMpdx Social Networking Rooftop Party 2010

David Temple — Tue, 27 Apr 2010 00:18:25 +0000

SEMpdx Social Networking Rooftop Party 2010
Location: On the roof of Hotel deLuxe
729 SW 15th Ave, Portland, OR
Date:Tuesday, August 10, 2010
Time: 5:30 p.m. to 9:00 p.m.
Cost: $12

Attention online gurus, tech geeks, social media rock stars and search engine marketers! Join us Tuesday, August 10th for a fabulous evening of drinks, hors d’oeuvres and networking on the roof of Hotel deLuxe in downtown Portland. Our friends from the following organizations will be attending as well:

Market Motive PPC Scholarship Contest Winner

David Temple — Thu, 22 Apr 2010 03:41:24 +0000

One of the things I love about the search marketing community is when we reach out and use the power of search for good. All too often we in the search community jump on the trolling, bashing, clashing, name calling, negative attitude sheeple bandwagon and lose our better selves. It seems that our need to go negative makes us loose sight of what really matters in life.

But this isn’t the case with many in the community even though that is the perception. Some of those that are examples of using search for good are; Seobook.org The Nonprofit’s Guide to SEM, SEO Refugee’s charity link meme, Search Engine College free charity site courses, GrayWolf’s v7ndotcom Elursrebmem St. Jude’s fundraiser and Jennifer Laycock at Search Engine Guide leveraging the carcrahser.com seo contest as a milk bank fundraiser.

In the most recent search for good projectDeric Loh, APAC Regional Search Marketing Manager at Soho Square in Singapore has won the $3,500 Market Motive PPC Scholarship with his paid search marketing plan for a non-profit agency. Market Motive is allowing each of their faculty members to give away one scholarship to its certification courses for the upcoming semester. Market Motive offers web-based internet marketing training and certification programs from bestselling authors and established industry professionals through videos, webinars, conference calls, and 24×7 Q&A.

The non-profit agency Deric chose was Smile Train which helps children with unrepaired cleft lips and palates. Smile Train’s mission is to provide free cleft surgery for millions of poor children in developing countries and to provide free cleft-related training for doctors and medical professionals. Deric said he chose Smile Train because, “I wanted to help these young kids who are unfortunate. I learned about Smile Train by reading Avinash Kaushik’s blog and his work in helping that organization.”

At Soho Square Deric manages the search marketing, paid and organic, for clients across Asia Pacific. Deric said “I first got started in search engine marketing developing websites and wanted to have my sites found in the search engines. I tested a lot of tactics, even ‘black hat’ tactics, which can get a site banned. I actually reported one of my sites to see how long it would take Google to ban it.” Deric added, “ Now I only use white hat tactics”.

Deric said he liked search marketing because of the constant changes in the industry. “I was thrilled to learn I had won this competition and am excited about learning from the world class faculty at Market Motive.”

Search marketing events in early 2010

David Temple — Fri, 22 Jan 2010 04:05:28 +0000

Search Congress – Search Marketing events start the 2010 year in Spain. Search Conference Bilbao will offer 9 professionals workshops, 8 conferences and 2 days of learning and networking. January 28 – 29

Online Marketing Summit – Online Marketing Summit (OMS) enables attendees to collaborate, network and learn how to execute on the best practices in Online Marketing with no exhibit floor or vendor sales pitch distractions. Join your marketing peers as they share ideas, hear from expert practitioners and learn best practices in the areas of social media, search, email, analytics and more -– in a completely vendor-free environment. February 22 – 25

Think Tank Live – Think Tank is a collective group of integrated marketing professionals from Chicago and Milwaukee. Each of the presenters represents a different area in the world of Internet marketing: SEO, SEM, branding, web development, analytics, blogging and social media. February 23rd

SMX West – SMX West features three days of sessions, keynotes and access to the leading vendors in search marketing. Sessions will focus on SEO, PPC, social media, local & mobile search and more. March 2 – 4

SearchFest – SEMpdx’s SearchFest Searchfest sessions present present multiple informative learning tracks, workshops, and panels designed to provide direct insight into the most up-to-date strategies and technological advancements in online search marketing.
SearchFest is open to all individuals interested in learning the latest advancements in enhancing search engine performance to deliver more visitors and customers to your website. March 9

SES New York – Since 1999 Search Engine Strategies (SES) has been the leading international conference series for webmasters, digital agencies, online marketers and corporate decision makers. Over the years SES has guided search marketers of all skill levels through the fast changing and complex world of search — the single fastest growing marketing sector. SES NY will be packed with 70+ sessions, multiple keynotes, 100+ exhibitors, networking events and parties. March 22- 26