SEM Scholar

SEM Training & Certification

August 12th, 2009 at 11:22 pm

Create your own *damn* search marketing job!

I found this on SEMPO’s job posting board and thought it was great so I reposted here. I would love to see anybody’s input and any feedback on working for this company.

The JAR Group is a three-year-old company with a smart, energetic staff. We pride ourselves on having fun while doing high-quality work (We have the expected benefits, but we also have an on staff DJ, a growing bicycle gang, bagel Thursdays, free beer Fridays…and best a great team).

I also found these FAQ’s regarding the job on the JAR Group blog. One of the updates asked that applications refrain from foul language. What is with that? Why do people think they are being ‘hip’ by using vulgar words, maybe it’s because the JAR group used damn in their ad? Who knows but I hope they find someone. Check it out because this sounds fun!

Job Proposal FAQ

What would a typical day be like for someone that earns this position with the JAR Group? What would you say the environment is like in the office?
From our job posting, I think you can get a feel for what The JAR Group is. We are a group of hard-working, yet laid back men and women who are proud of the good, high-quality work we do.

Our workday begins at around 10am and ends at around 6pm everyday, but you’ll find many of us online later into the night. Dress code is casual (but we wouldn’t hold it against you if you insisted on wearing a tuxedo to work everyday), unless we’re meeting with clients, in which case we begrudgingly come to work dressed business casual.

Since we’re a startup, there is no shortage of work to do. Your typical day would be filled with meetings and personal tasks tailored to the skills you are bringing to the table. We want to find someone who will pitch in wherever work needs to be done; someone who can wear many hats and execute projects at any level.

How does the company/employees keep up with the EVER changing digital world?
We’re a new company. So, we are part of the ever-changing, digital world.

We are fully aware that the SEM industry standards are always in flux. It’s our goal to be a pioneer in the field. We have been successful thus far, and part of this job search is about looking for someone who will keep us on our toes. We want to remain innovative; we want to remain new. So, I guess I turn the question around. How will you help our clients and us keep up with the ever changing digital world?

What measures do you currently take within SEO to make sure the campaign has reached its full potential?
We employ white hat techniques to make sure that our sites are continually indexed highly (but we make sure to keep up with the Black Hats of the world). To do that we have access to all sorts of SEO tools, and we’re always looking for new ones that will make us more effective and efficient (right now, for example, we’re looking at possibly purchasing a HubSpot account).

In the end, we measure our success in growing our client’s revenue. A big part of our business is performance based, which is a fancy way of saying when we make our clients more money, we make more money.

Do you believe the future of search is in real time services, i.e., will Twitter eclipse Google?
No. Google is like the Borg. Resistance is futile…yada yada yada…you know the rest. It is my (Joshua Unseth’s) professional opinion that Google will keep up with the trend, whatever it is. The reality is that Google owns 78%-80% of the search engine market share, and that’s a lead that is going to be nearly impossible for anyone to dissolve anytime soon. I know there’s been a lot of talk about Twitter-like services becoming the future of search, but let’s be honest, do you think Twitter (a company that makes no money) is going to be able to take on Google (a company that makes over a billion dollars a year) in terms of market trends. The reality is, Google has a huge leg up on any competitors. It can afford more brain power. I’m willing to bet that Google is paying a bunch of employees to figure out how to make their searches more efficient, more relevant, more intelligent, and most importantly more quicker…more faster…. Then again, what do I know? There is such a diversity of opinion on these issues. And that’s why we’re looking at you.

If so, to what extent, and how is the company poised to capitalize on that shift?

Just in case Google is taken over by a Twitter-like service, we are prepared to handle it. For now, we are living within the moment. We are employing white hat techniques that Google and other SEs like in order to make sure our clients are continually indexed well. In addition, we have some interesting ideas about how to use programs like Twitter to generate buzz for our company and the companies we work for. We don’t pretend to be prescient, so if you see something we’re missing, we’d love to hear it. In fact, telling us something really important that we don’t yet know (and we’re really smart) might be a really great way to stand out from other candidates applying for this job.

What avenues exist for experimentation outside of your established methods in your current workflow?
There is a lot to do. We are small but busy, which means that every employee takes on a lot of responsibility. Even so, as long as the work gets done, we encourage experimentation. There is plenty of room for ideas and the capable hands that know how to implement them.

Is there good food to be had near the office?

Really? This is New York. Of course there’s good food near the office, especially if you’re one of those people into sampling various ethnic cuisine. Some of the finer eateries include the Rickshaw Dumpling Truck (only on Mondays though), Superfine, Foragers, and Rice. And Melissa claims to be working really hard on bringing Soccer Taco here as well.

Do any of you play Guitar Hero?
We’re not really into the whole Guitar Hero thing. It’s too individualistic. The JAR Group is all about the team, which is why we’re more into Rock Band.

 

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