Social Media Smarts is an introduction to the social web, tools and strategies put on by the Direct Marketing Association (DMA). The seminar will be held June 4, 2009 at MicroTek New York City. Leading this seminar is led by Lee Odden of Top Rank Online Marketing and blogger extraordinaire at Online Marketing Blog. The cost is $1,399 for DMA members and $1,699 for non members.
Listed below are some of the topics that will be covered at this two- day seminar:
* Introduction to Social Media
* Marketing Socially: Creating and Promoting Blog Content
* Social ROI: Measuring Blogs and the Social Web
* Step Up to Social Networking
* Videos and Podcasts and Images Oh My!
* Social Roundup: Microblogging, Social Bookmarking and wikis
Lee Odden CEO of TopRank Online Marketing (toprankmarketing.com)
Lee Odden is an industry leader in strategic internet marketing consulting, training and implementation services. A veteran internet marketer, Odden is one of 25 online marketing experts featured in the book, “Online Marketing Heroes” published by Wiley and has been cited for his search marketing expertise by The Economist, U.S. News and numerous search marketing industry publications.
Odden’s Online Marketing Blog (toprankblog.com) ranks in the top 40 out of 100 million blogs tracked by Technorati and is listed as one of the top 15 marketing blogs on the web by Advertising Age.
Lee regularly presents at: DMA, PRSA, Search Engine Strategies, WebmasterWorld Pubcon and the Media Relations Summit on topics of expertise including: search engine optimization, social media marketing and online public relations.
Thank you so much for posting about this David. Social Media Smarts is a great program for companies that want strategic and practical knowledge of social media quickly.
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Well Social Media Smarts be heading out west at all? Like to Chicago perhaps?
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