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October 26th, 2008 at 8:29 pm

Search Marketing Expo (SMX) London Nov 4 – 5

Now here’s a search marketing conference that I would love to attend but not his year. I will be held at New Connaught Rooms, Covent Garden in London. I’m planning to go to London next year so maybe then. For those of you that can make it this should be a great conference. The only thing is I hate reading about these after they happen because I fell like I miss out on so much. But until we have more search marketing conferences in this part of the world I’ll have to watch and weep.

Take a look at the agenda and the speakers are as usual the cream of the crop. You can register here. Here’s what they say about the keynote at the smx website.

Keynote – Empowering Search Marketers – The Next Generation – Get ready for the next big leap forward in search innovation. The past few years have seen the introduction of new features offering richer search results, personalization and other tools designed to empower searchers. Search engines are now shifting focus, preparing new, highly sophisticated tools designed to take marketers to the next level, enabling them to fine-tune campaigns in ways not previously achievable. In this forward-looking keynote conversation, Microsoft’s development leaders on both the paid and organic side discuss their vision of the future of search marketing—how they’re breaking down barriers and building a powerful new set of tools that move beyond straightforward functionality toward a new paradigm of providing unprecedented transparency and insight into searcher behavior and satisfying customer needs.

Moderator: Chris Sherman, Executive Editor, Search Engine Land

Speakers:

Nathan Buggia, Lead Program Manager, Microsoft Live Search Webmaster Center
ZhaoHui Tang, Principal Group Program Manager, Microsoft adCenter

 

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