Andy Beal, founder of Trackur, blogger at Marketing Pilgrim and co author of the online reputation management book Radically Transparent: Monitoring and Managing Reputations Online, will be offering the workshop August 7, 2008 at the Sigma Xi Center, Research Triangle Park, North Carolina.

Online reputation management is a growing field which was born out of negative results found in the search engine results page and further enhanced by social media sites where discussions frequently revolve around brands. Online reputation management is defined by Anvil Media as “The act of monitoring, addressing or mitigating undesirable search engine results or mentions in online media for a company or product“.

Listen to Andy’s interview with Susan Bratton of DishyMix about his book, she writes

“Few books can scale for absolute beginners and crusty stalwarts like Radically Transparent. No matter what level your skills, you’ll learn tips and new constructs about managing your reputation online.”

The workshop costs $1197 per person and you can register here.