This is a one day Search Engine Strategies (SES) seo training class to be held July 17th in Seattle, Washington. The course fees are $1,345 and include Optimizing for Universal Search, Part I & Part II or Just The Basics, SEO 101, Part I and Part II. You can register here. By the way, I learned about these seo training classes through an entertaining press release entitled “Get smart at universal search SEO training class in Seattle”. That’s right, an entertaining press release, that’s a lesson in itself. You’ve gotta check it out.
One of the things I always recommend in deciding which search marketing training class, seo or sem, to attend is to see who the instructors are and consider their background and depth of knowledge. That’s why I’ve included the background on the instructors, Greg Jarboe, Amanda Watlington and Matt Bailey, as listed on the website.
Greg Jarboe is the president and co-founder of SEO-PR, a search engine optimization firm and public relations agency with offices in San Francisco and Boston. He is also a partner in Newsforce, developer of an integrated suite of press release SEO tools.
SEO-PR is one of 10 companies that Larry Chase’s Web Digest for Marketers named to its Who’s Who in SEO Experts. SEOmoz.org has put SEO-PR on its Recommended List of SEO Consultants, Experts, Firms and Service Providers.
Greg is a frequent speaker at Search Engine Strategies, WebmasterWorld’s PubCon, and public relations conferences. He is also the news search, blog search and PR correspondent for the Search Engine Watch Blog.
Gord Hotchkiss, who writes the Out of My Gord blog, has called Greg “the guru of cranking up web visibility through effective optimization of press releases and leveraging news search.” Lee Odden, who writes the Online Marketing Blog, has called Greg “a pioneer in the field of using search engine optimization in combination with press releases.” And Matt McGowan, Vice President of Marketing for Incisive Media, has called Greg, “the industry’s top expert in press release SEO and social media relations.”
Greg has more than 25 years of experience in public relations, marketing, and search engine optimization at Lotus Development Corp., Ziff-Davis, and other companies. He graduated from the University of Michigan, attended the University of Edinburgh, and worked on his Masters at Lesley College.
Amanda Watlington Ph.D., A.P.R. Before setting up Searching for Profit, Amanda was director of research for a leading Search Engine Optimization firm. Her consultancy focuses on how businesses can leverage search engines and new media such as blogging, RSS and podcasting to achieve marketing objectives. She has over twenty years of experience as a communications, sales and business strategy consultant, and ten years as a Web marketer.
Amanda has developed award-winning print, web, training and presentation media. She has developed patent-pending language-based analytic tools and methodologies to support search engine marketing campaigns. She is a renowned expert on blogs, podcasting, and the language and psychology of search. The clients she has worked with include Fortune 500 companies, search engines, publishers and e-commerce merchants.
Amanda is the author of two books. Her most recent book is Business Blogs: A Practical Guide. Amanda is a sought-after presenter and a recognized industry thought leader. She appears regularly as a speaker at Search Engine Strategies and DMA’s Annual and Multi-Channel Marketing conferences. She serves on DMA’s Search Engine Marketing Council, of which she is the past co-chair. She is the chair of the Web Analytics Association’s research committee and has served on the search and research committees of IAB.
Her education includes a Bachelors Degree in Classical Civilization from Douglass College in New Jersey, a Ph.D. in Classics from the University of North Carolina at Chapel Hill, and an M.B.A. in Marketing from Eastern Michigan University. She is a member of the Direct Marketing Association (DMA), the Web Analytics Association (WAA), the Public Relations Society of America (PRSA) and has an APR accreditation.
Matt Bailey is president and founder of SiteLogic Marketing and an internationally-recognized authority on search engine marketing, website analytics, usability, and accessibility. As a consulting and training company, SiteLogic focuses on helping organizations take control of their websites and their web marketing plans. Sought after worldwide as a seminar presenter and teacher; Matt speaks regularly for The Direct Marketing Association, Search Engine Strategies conferences and training, the American Advertising Federation, and many private training seminars. Matt is known for his conversational, entertaining speaking style and his ability to make technical topics both understandable and practical. Matt oversees The Direct Marketing Association’s SEO training program and is the trainer for the DMA’s web marketing seminar. He has consulted with hundreds of companies, including Goodyear, Hilton International, JCrew, Gradall, Moen Faucets, American Greetings, and Samsonite.
