Susan Bratton, Founder and CEO of Personal Life Media, recently interviewed Andy Beal on How to Write a Social Media Press Release. She had interviewed him earlier on her podcast DishyMix: Success Secrets from Famous Media and Internet Business Executives. The podcast was Episode 51: Andy Beal, author of “Radically Transparent” on Creating Your Personal Brand, 26 DIY Reputation Management Freebies and Twitter as Mentor.
In the latest interview Andy discusses how the typical press release has used the same distribution format for 100 years but with social media there are so many channels. The question is how does that format change. Some ideas he puts forward are social bookmarking links, rss feeds, tagging, etc.
In the interview about his book, “Radically Transparent”, Andy talks about building a personal brand, using social media and tracking your efforts among other things. One tool for tracking, built by Andy, is called Trackur.com which scours millions of blogs, news sites, images, and videos and let’s you know how your brand is being discussed on social media sites. A great piece of advice was to make sure you secure your “brand” or name on all the social media sites so if they take off you can protect your brand. This podcast is well worth a listen or a read if you prefer. A transcript is provided for all the podcasts. (Great move Susan)
but wait, there’s more…
I met Susan, by email, a couple of years back when she was reaching out to speakers for ad:tech Shanghai. She is Chair Emeritus of ad:tech Expositions and from 2001-2006 she selected nearly 1,000 speakers each year as “she programmed each ad:tech uniquely”. So you can imagine the size and influence of her contact list. I also spoke with her by phone and asked some advice on organizing the China Search Marketing Tour and she took the time to give me some great ideas.
The thing I like about Personal Life Media is that Susan and her husband Tim don’t just have business related podcasts and blogs, they think big and have a shows on art, education, health, music and more. This is a true “media” company or as she puts it a “media empire”.
So if you want to read some good blogs or hear some great podcasts then go to Personal Life Media and look around, you’re sure to find something interesting.
Susan is no slouch at social media herself and can be found here;
Twitter http://twitter.com/susanbratton
Friend Feed http://friendfeed.com/susanbratton
Facebook http://profile.to/susanbratton/
Linked In http://www.linkedin.com/in/susanbratton
