This is a one day seo workshop for public relations professionals. I learned how important it is to implement seo with your pr efforts from Lee Odden at TopRank Online Marketing and blogger extrodainaire who has been leveraging pr & seo for some time. In fact here’s some of his upcoming speaking gigs.

SEO can do wonders for a company’s brand and reputation or if unchecked can do damage beyond repair. I also know how news can affect a personal brand as I see when googling (sorry Google I couldn’t help using you as a verb) my own name. Unfortunately there is a David Temple being tried for the 1999 murder of his wife. Don’t think I’ll be confused with this guy in any case, but it does prove how important seo is to a brand and the reputation of that brand.

Search Engine Optimization For Public Relations Professionals
Friday, December 14, 2007
9:00 a.m. – 5:00 p.m. ET
New York, NY

Have you ever wondered how to get search engines to place your Web site or press release top in search results for certain keywords? This seminar will teach you just that. Success in communications depends on a completely integrated communications effort that includes SEO. When researching a product, person or company, most people search for information online. Your messages should be first in their results and this seminar is designed to help you achieve this. This is an interactive session and we encourage you to submit your Web

site for analysis for a chance to have experts offer advice on your Web strategy.

Topics include:
• The basics of SEO
• Writing a press release for search engines
• Integrated communications planning involving the Web
• Reputation management using SEO
• Case study analysis

INSTRUCTOR
John Spagnuolo is president of the New Media Institute and frequently teaches search engine optimization and marketing to communication professionals. Prior to joining the New Media Institute, John served as a spokesperson for the insurance industry and consulted with top communications professionals around the world on using technology in their communications strategies.

EVENT

ONE-DAY SEMINAR
Friday, December 14, 2007
9:00 a.m. – 5:00 p.m. ET
New York, NY

PRSA Professional Development Center
33 Maiden Lane, 11th Floor
New York, NY 10038
(212) 460-1400

PRSA Members $465 / PRSA Non-Members $565 REGISTER NOW
Materials and lunch provided
APR Accreditation Maintenance Credits Approved: 2.0
Participants earn 2.0 APR Accreditation Maintenance Credits for a one-day seminar. For more information on APR Accreditation Maintenance Credits, visit http://www.prsa.org/PD/apr/index.html.