SEM training courses will be offered by Search Engine Strategies in New York prior to the SES conference. The courses will be held on Monday April 9th and the SES conference will start on Tuesday. The sem training will be led by Shari Thurow, Matt Bailey, Jennifer Laycock, Debra Mastaler, Amanda Watlington, Greg Jarboe, Nan Dawkins and Rob Key.

Search Engine Strategies sem training will include;

Link Building Tactics, Tools & Techniques – Shari Thurow
This presentation will demonstrate how these skills are essential for building a user–friendly, search–friendly, and persuasive site that converts visitors into buyers.

Link Building Tactics, Tools & Techniques – Debra O’Neil-Mastaler
Need links? In order to rank well and successfully promote your online business, you need an effective link building program as part of your over-all SEO strategy.

Search & Analytics Workshop: Using Analytics to Increase Search Effectiveness - Matt Bailey
Analytics are a gold mine of information, just waiting to be uncovered. The results of your campaigns, effectiveness of the website, and the efficiency of your rankings can all be measured with a good analytics program.

Getting Found in All The Right Places – Greb Jarboe – Amanda Watlington
Everyone who promotes Web sites as part of their work should attend this workshop. Web marketers should understand how to optimize and leverage their content and its distribution across news, blog, social, image, audio and video search engines.

Viral Marketing & Link Baiting – Jennifer Laycock
In this workshop, you will gain a better understanding of the concepts, ideas and implementations that are required to launch a viral marketing or link baiting campaign.

Creating an Effective Social Media Strategy – Nan Dawkins – Rob Key
The power of social media, together with its increasing visibility in search engines, has made it incumbent for brands to engage in these “Web 2.0″ environments, including blogs, social networks, wikis, and more