Marketing Sherpa recently released an interesting case study that was aptly titled   ”How Two SEO Experts Launched a Paid Sub Site With No Advertising “.  The case study featured the efforts of Brad Fallon, MyWeddingFavors.com and Andy Jenkins, A Squared Artifacts Inc., also co-creators of “Stomping the Search Engines“.

“We were fully aware that we were giving away information that could have easily been resold for a few hundred dollars,” Jenkins notes. “We wanted people to pirate from us. That’s part of the reason we made the content as strong as we could. If they were like infomercials or a thinly veiled sales pitch, they would have dropped off the planet.”

This is an example of how giving away quality content can provide long term benefits, or in this case, short term benefits.. There is a ton of free seo sem training material out there but these guys packaged it right and did a great job of distributing it to the right audience.