Nick Urbani wins Marketing Pilgrims SEM Scholarship in the 1st week with his article “The SEO Article You Shouldn’t Read“.  Nick’s article is about applying 5 points of theory focused planning to search engine optimization.  I like his fourth point best.

4. Review Very Frequently

The winning SEO will not be the first to start or the one with the best initial strategy, but the one that learns the quickest. As an example, an SEO that re-evaluates its plans monthly rather than yearly has the potential to learn 12x faster than a competitor.

Congrats Nick, great job! Nick is now one of the four finalists and will face the panel of judges who will determine the overall winner. Articles for week 2 can be found here.